Meta launches Muse Image AI tool for advanced image generation across its apps

Meta has unveiled Muse Image, its first image generation model developed by Meta Superintelligence Labs, introducing a new artificial intelligence-powered creative tool designed to help users generate, edit and share high-quality images across the company's platforms.

Now available through Meta AI, Muse Image enables users to create visuals from simple text prompts or existing photos using advanced reasoning capabilities. The tool can also blend multiple images, generate readable text within graphics and support complex editing tasks, making it easier for users to produce personalised content for social media, messaging and other digital platforms.

The launch builds on Muse Spark, which enhanced Meta AI's conversational capabilities. Meta said Muse Image serves as a creative companion that understands users' preferences and ideas, allowing them to produce images that can be downloaded or shared directly to chats, stories and feeds.

Muse Image is also powering new creative experiences across Meta's platforms. Users can access more than 30 AI-powered effects for Instagram Stories, while image generation through Meta AI in WhatsApp direct chats is initially being introduced in selected countries, with wider availability planned.

AI-powered image creation with simple prompts

Meta said users can create images from scratch or transform existing photos using natural language prompts.

Examples include placing themselves in front of famous landmarks, removing unwanted objects or people from photographs, generating functional QR codes and creating detailed infographics with clear, well-formatted text embedded within the images.

Presets designed to inspire creativity

To help users get started, Meta AI now includes a library of preset prompts that offer creative ideas with a single tap.

These presets can restore old family photographs, apply trending hairstyles, transform portraits into clay animation or recreate users as characters from classic 16-bit video games. Users can also share these creations across Meta's platforms, allowing others to use the same preset with their own photos.

AI-assisted home redesigns

Muse Image also introduces a room redesign feature. Users can upload a photograph of a room and ask Meta AI to redesign the space using real products sourced from the web or Facebook Marketplace.

The tool can suggest different interior design styles or incorporate current design trends to create visual mock-ups of renovated spaces.

Advanced reasoning powers more realistic creations

According to Meta, Muse Image uses advanced reasoning before generating an image.

Working alongside Muse Spark, the model analyses prompts, plans image layouts, references real-time web information and combines multiple visual inputs to create more accurate results. This enables users to merge different photographs or place subjects into entirely new environments while maintaining visual consistency.

Personalised image generation

Meta is also introducing the ability to mention Instagram accounts within the Meta AI app to incorporate public Instagram photos into image generation.

The feature is intended for creating personalised invitations, collaborative concepts and customised graphics. Users will have control over whether their public content can be used in this way through an opt-out setting.

Built-in editing tools

Muse Image allows users to edit generated images directly by circling, sketching or annotating areas they want to change.

Because Meta AI retains the context of previous conversations, users can continue refining images by adjusting styles, adding new elements or modifying details without starting the creative process again.

Wider rollout planned

Meta said Muse Image will gradually become available in more countries and across additional products, including Facebook and Messenger. The company also plans to integrate the technology into Instagram, WhatsApp and its Advantage+ creative tools for advertisers and agencies in the coming weeks.

Using Meta AI with Muse Image will be free for everyday use, while users who require higher usage limits will be able to access additional features through Meta's subscription plans.

Meta also revealed that Muse Video is currently under development as the company continues expanding its AI-powered creative tools.

"Images are just the beginning. With Muse Video already in development, Meta is building entirely new ways for you to bring your ideas to life, getting one step closer to personal superintelligence."