BYD Named Official Automotive Partner of Paris Saint-Germain Until 2029

BYD has signed a three-year global partnership with Paris Saint-Germain (PSG), becoming the French club's Official Automotive Partner through June 2029 as the UEFA Champions League holders continue to strengthen their global commercial portfolio. 

The agreement unites one of the world's largest manufacturers of new-energy vehicles with one of football's most recognisable clubs following PSG's back-to-back UEFA Champions League triumphs in 2025 and 2026.

The partnership will see BYD and PSG collaborate on global marketing campaigns, exclusive content featuring the club's men's and women's teams, immersive fan experiences and supporter-focused activations over the next three seasons.

As part of the agreement, BYD will receive prominent branding at Parc des Princes, while vehicles from BYD and its premium marque, DENZA, will support Paris Saint-Germain's day-to-day operations throughout the partnership.

The collaboration is designed to combine the global appeal of both brands, promoting innovation, performance and sustainability while delivering new experiences for football fans around the world.

For BYD, the agreement also provides an opportunity to showcase its latest automotive technologies to a worldwide audience, while reinforcing its growing presence in France through an expanding retail network and local mobility initiatives.

Stella Li, Executive Vice-President of BYD, commented: "We are delighted to partner with Paris Saint-Germain, a club that has become a global symbol of excellence, ambition and innovation. At BYD, we share the same determination to challenge convention, inspire progress and connect with people through innovation. This partnership brings together two globally recognised brands united by a forward-looking vision and a passion for creating exceptional experiences. Together, we look forward to engaging with millions of fans worldwide while promoting a more innovative and sustainable future."

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, said: "We are proud to welcome BYD to the Paris Saint-Germain family. As one of the world's fastest-growing and most innovative companies, BYD is a natural partner for the Club. Bringing our two brands together opens exciting opportunities to engage fans through creativity, innovation and unique experiences around the world."

The partnership aligns with BYD's wider European expansion strategy as the company continues to grow its portfolio of fully electric and Super Hybrid vehicles across the continent.

Now operating in more than 120 countries and regions, BYD is expanding its industrial and commercial footprint in Europe. The agreement with Paris Saint-Germain is expected to enhance brand visibility, demonstrate the company's technological capabilities and deepen engagement with millions of football supporters through initiatives centred on innovation, performance and sustainable mobility.