The World Out of Home Organisation (WOO) has announced winners across its Individual, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation categories at its annual Global Congress held in London on 4 June.
The Technical Innovation Award was selected by delegates at the Congress from a shortlist of three entries.
WOO confirmed the following award winners:
Creative Award – Classic: The Hidden Eye Test, 1001 Optometry, VML Australia, Wavemaker, Australia
Creative Award – Digital: Blue Jays “Hit It Here”, TD Bank, COMMB, Starcom, Canada
Creative Award – Special Build: If You Can Take It It’s Yours, Selleys (Dulux Group), Howatson+Company, IPG Mediabrands, Australia
Sustainability Award: Carbon Reduction through intelligent illumination and remote monitoring, Outdoorlink USA
Technical Innovation – President’s Award: Ichiro Jinnai, Perion, Japan
Leadership Award: John O’Neill, QMS
Rising Star Award: Melanie Blood, Ocean Outdoor
Lifetime Achievement Award: Antonio Vincenti, Pikasso
Chair of Judges Award: Flex Forward, Goonj, Publicis OOH, Publicis Groupe, India
Chair of Judges and Co-Founder of Alight Media Matthew Dearden said: "All driven by the greatly talented people in our medium, from rising stars to lifetime achievers. The quality of entries was exceptional and showcased the talent, expertise and ambition of the people and teams behind every idea. I'm incredibly grateful to my fellow judges for their insight, dedication and expertise as we undertook the difficult task of selecting winners from such a strong field of entries."
"Congratulations to all of this year's winners and finalists. I look forward to celebrating their achievements and the creativity that continues to drive our industry forward," adds Dearden.
Dino Burbidge, Creative-in-Residence at WOO, said: "The step-change in entry quality, quantity, and location this year was very noticeable. It's both a signal that the OOH advertising landscape is getting more sophisticated globally, but also that the tangible value creativity brings is shining through."
"It's great to see Specsavers, the enduring darling of OOH creativity, finally has some worthy competition in TD Bank. Special Builds was a hugely competitive category, but Classic really stole my heart this year. In a world increasingly driven by digital, paper still has the power to push creative boundaries, innovate and stop audiences in their tracks," concludes Burbidge.
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