The Public Relations Institute of Southern Africa (PRISA) has opened applications for PRISMS Young Voices 2026, inviting communications professionals and final-year students under the age of 30 to take part in one of the sector’s leading initiatives for emerging talent development.
The programme seeks to provide young professionals with first-hand exposure to the strategic thinking, leadership and innovation shaping the future of public relations across Africa.
According to PRISA, public relations has always been rooted in perspective - the ability to transform fragmented moments, shifting realities and complex conversations into compelling stories that influence industries, organisations and society.
PRISMS Young Voices was created to bridge the gap between emerging talent and established industry leaders by offering selected participants access to the PRISMS judging environment, award-winning campaigns, mentorship opportunities and senior-level industry engagement.
The initiative is part of the 2026 PRISMS Awards, which will be held under the theme, Kaleidoscope: Patterns of Impact Across Past, Present & Future. The theme reflects a communications industry increasingly shaped by evolving media landscapes, cultural shifts, technological advancement, creativity and changing patterns of human behaviour.
As the communications profession continues to evolve amid growing digital influence, artificial intelligence-driven engagement and changing audience expectations, PRISMS Young Voices aims to identify and nurture a new generation of communicators capable of crafting impactful narratives across the African continent.
“Communications is evolving rapidly, and younger professionals are increasingly influencing how brands, organisations and institutions engage with society,” said Thabisile Phumo, Chief Judge of the 2026 PRISMS Awards. “PRISMS Young Voices creates space for emerging talent to get meaningful exposure to the standards, thinking and strategic work shaping the professional today. We want to create access, build confidence and help develop the next generation of industry leaders.”
PRISA said successful applicants will benefit from mentorship and networking opportunities with industry professionals, exposure to award-winning campaigns and the PRISMS judging process, professional development opportunities and deeper industry insights.
Participants will also gain increased visibility through PRISA and PRISMS communication platforms, while joining a growing network of PRISMS Young Voices alumni.
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