Spotify has announced plans to adopt Apple’s HTTP Live Streaming (HLS) technology as part of efforts to improve video podcast delivery and simplify cross-platform distribution for creators.
The move will allow Spotify-hosted creators to distribute and monetise video podcasts on Apple Podcasts without changing their existing production workflows or hosting arrangements.
The development marks a significant step towards greater interoperability between major podcast platforms as competition in video podcasting continues to intensify.
Apple recently introduced support for HLS video streaming on Apple Podcasts to improve playback quality and adaptive streaming performance. By adopting the same technology, Spotify is positioning itself to better support creators publishing content across multiple platforms and ecosystems.
Spotify said the integration would provide users with smoother and more reliable video playback regardless of internet conditions. HLS technology automatically adjusts video quality in real time based on network speed, helping to reduce buffering and playback interruptions for users on both Wi-Fi and mobile data connections.
The company said the HLS upgrades are expected to roll out later this year.
Alongside the streaming improvements, Spotify also announced expanded monetisation opportunities for video podcast creators.
The company revealed that creators using hosting platforms including Libsyn, Podigee, Audioboom, Audiomeans and Podspace can now publish video podcasts directly to Spotify while accessing monetisation tools through the Spotify Partner Program.
The integration follows earlier announcements made by the company in 2026 and is now live.
Spotify also disclosed plans to introduce additional creator revenue features, including direct sales capabilities and new partner integrations aimed at expanding earning opportunities for podcasters.
The announcement reflects Spotify’s wider push into video podcasting, a strategy the company has steadily expanded since introducing video podcast support in 2020.
Video content has increasingly become a major growth driver for the global podcast industry as platforms compete for audience engagement beyond traditional audio-only formats.
Earlier this year, Spotify lowered eligibility requirements for video monetisation, making it easier for creators to generate revenue from video podcast content.
The company said that by November 2025, nearly 500,000 podcast shows and more than 390 million users had streamed video podcast content on Spotify.
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