Technogym launches global fitness challenge to help provide one million school meals

A new global fitness campaign is encouraging people to exercise while helping tackle child hunger, as Technogym launches its “Let’s Move & Donate Food” initiative in partnership with the UN World Food Programme.

The campaign, which runs from 10 March to 27 March 2026, invites people around the world to turn their daily workouts into a social contribution by generating “MOVEs," Technogym’s unit of measurement for movement. For every 2,000 MOVEs recorded by participants, Technogym will donate the equivalent of a school meal to a child in need.

The initiative forms part of Technogym’s wider “Let’s Move for a Better World” social programme, aimed at promoting healthier lifestyles while supporting communities.

For decades, Technogym has promoted physical exercise as a key element of preventive healthcare and long-term wellbeing. As sedentary lifestyles continue to rise globally, the company is encouraging people to adopt a more active, wellness-focused way of living where exercise plays a central role alongside healthy habits.

The campaign also highlights a global imbalance in nutrition. While the number of overweight people worldwide is more than double the number of those who are undernourished, the initiative aims to symbolically transform excess calories burned during exercise into “good” calories in the form of meals for children who need them most.

Technogym aims to donate a total of one million school meals through the campaign, fully funded by the company as part of its broader commitment to building a healthier and more sustainable society.

Participants can join the challenge by downloading the Technogym app or by working out at a fitness facility equipped with Technogym’s connected equipment, including gyms, hotels, corporate wellness centres and universities. Once logged in with a Technogym ID, users can track their workouts and accumulate MOVEs that contribute to the global challenge.

Every session counts, with participants encouraged to track their activity using Technogym equipment, a heart rate monitor or GPS tracker. The more people move, the more MOVEs are generated, helping to increase the number of meals donated to children.

Users can also invite friends to join the challenge through the app, where the “Challenges” section allows them to participate in the “Let’s Move & Donate Food” campaign and monitor their progress as part of the global effort.

Through the initiative, Technogym hopes to inspire people to stay active while contributing to a wider social impact, demonstrating how everyday exercise can support a healthier and more inclusive world.