SBI Media Group has launched a new global website as part of a wider digital transformation strategy aimed at strengthening its international brand presence and improving collaboration across its network.
The Group, regarded as one of Africa’s leading global media and marketing networks and an affiliate partner of Stagwell, said the new digital platform has been designed to better reflect its global ambitions and connect clients, partners and stakeholders with its operations across key international markets.
Built for clarity, speed and stronger storytelling, the website serves as a central hub outlining SBI Media Group’s purpose, capabilities, market insights, and latest developments. The company said the refreshed structure makes it easier for clients and partners to understand its expertise and engage with teams across different regions, while promoting a consistent brand experience across its sister companies.
The launch represents the public-facing aspect of a broader, ongoing digital transformation programme within the Group. This includes the rollout of an internal enterprise platform intended to enhance coordination, standardise publishing governance, and improve operational alignment across its businesses. The objective, the company said, is to deliver faster, more consistent, and higher-quality services to clients and partners worldwide.
“Our new website is a powerful public milestone in a much broader digital transformation journey,” said Rotimi Bankole, Group CEO, SBI Media Group. “It reinforces our global ambition, strengthens our interconnected network, and fundamentally elevates how we present our work and strategic thinking to the world. This ensures we can deliver even stronger, integrated execution for every client and partner.”
Samuel Odusami, Group Strategy & Digital Transformation, SBI Media Group, added, "Our core vision is to strategically leverage digital and AI transformation across our entire group, network, and global footprint to firmly establish ourselves as Africa’s Global Agency. We are also actively showcasing our proprietary technology and software capabilities, which we utilise to build bespoke systems, workflows, and experiences for our clients and partners, and we look forward to extending these solutions across diverse businesses and sectors.”
According to the company, key features of the new website include a clearer articulation of its corporate identity and positioning, improved access to project showcases and core capabilities, a centralised repository for insights and press updates, and streamlined pathways for partnership and supplier engagement. The platform also offers simplified contact routes for its global offices and regional teams.
SBI Media Group said the website is now live as it continues to position itself as Africa’s global agency through digital innovation and integrated marketing execution.
No comments:
Post a Comment