The National Planning Committee of Nigeria Public Relations Week (NPRW) 2026 has announced its fourth pre-conference webinar, focusing on the intersection of digital agriculture, emerging technologies, and the role of public relations in driving public awareness.
The webinar, themed “Digital Agriculture and Emerging Technologies: The Role of PR in Public Enlightenment,” is scheduled to hold on Thursday, 26 March 2026 at 11:00am (West Central Africa Time). It forms part of a series of engagements leading up to the main conference in April.
Participants are expected to explore how strategic communication can support the adoption of innovative agricultural technologies and enhance public understanding of food systems in Nigeria.
Nigeria Public Relations Week is the flagship national event of the Nigerian Institute of Public Relations (NIPR), designed to drive strategic dialogue and promote sustainable national development. Rebranded in 2024 from the NIPR Annual Conference and Annual General Meeting, the event convenes leaders from government, business, academia, civil society and the media to address issues of national importance through effective communication.
Held annually in collaboration with state governments, the event rotates across the country to encourage national inclusion, collaboration and shared ownership of critical conversations shaping Nigeria’s future.
The 2026 edition, tagged Croc City 2026, will take place from 19 to 25 April at the Umaru Musa Yar’Adua Centre (Murtala Square) in Kaduna State. The Nigerian Institute of Public Relations will host the event in partnership with the Kaduna State Government.
This year’s theme, “Nigeria’s Food Security: From Policy Paper to Public Plates – The Imperatives of Public Relations,” will examine how strategic communication can bridge the gap between policy formulation and tangible outcomes in food availability, affordability, and nutrition.
Organisers say the focus reflects growing concern over food security challenges and the need for clear, coordinated messaging to drive policy implementation and public engagement.
Previous editions of the event have addressed key national issues. NPRW 2024, held in Abeokuta, Ogun State, was themed “Leveraging Public Relations as a Critical Asset for Nigeria’s Economic and Reputation Renaissance,” while NPRW 2025 in Uyo, Akwa Ibom State, focused on “Solid Minerals: A Solid Path to Nigeria’s Sustainable Economic Recovery – The Challenge for Public Relations.”
Since its launch in 2024, NPRW has grown into a leading professional forum on public relations and policy communication in Africa, fostering partnerships across government, business, academia, and international development. The inaugural edition in Abeokuta attracted more than 1,000 delegates, including government officials and communication leaders, and centred on rebuilding public trust in governance and institutions.
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