Unilever Teams Up with Google Cloud to Drive AI-Powered Business Transformation

Unilever has announced a five-year partnership with Google Cloud to harness Artificial Intelligence (AI), data, and next-generation marketing capabilities in a bid to transform its business.

The collaboration was confirmed in a statement jointly signed by Tara Brady, President, EMEA, Google Cloud, and Willem Uijen, Chief Supply Chain and Operations Officer, Unilever, on Wednesday.

The statement highlighted that the partnership will drive growth and boost consumer appeal for Unilever’s global brand portfolio, including Dove, Vaseline, and Hellmann’s.

Unilever plans to deploy Google Cloud technologies, including its enterprise AI platform Vertex AI, to enhance brand discovery, measurement, and AI-augmented marketing.

The initiative is designed to support a new model for Consumer Packaged Goods (CPG), shopping, and brand engagement as consumer journeys increasingly shift towards conversational and agentic digital experiences.

Migrating its integrated data and cloud platform to Google Cloud will allow Unilever to establish an enterprise-wide AI-first digital backbone. The company aims to generate demand more efficiently, convert data into actionable insights, and respond to market shifts with greater agility.

The partnership will also enable the development of agentic workflows — intelligent systems capable of executing complex tasks across Unilever’s business operations.

The collaboration will focus on three key areas: agentic commerce and marketing intelligence, an integrated data and cloud foundation, and advanced AI.

Both companies will work together to build next-generation marketing capabilities across brand discovery, conversion, and measurement, ensuring Unilever stays at the forefront of technological evolution and changing consumer habits.

Unilever will also transition key enterprise applications and data platforms to Google Cloud, creating a connected environment for scalable AI deployment across its value chain.

Willem Uijen said technology had become central to value creation at Unilever.

“As brands are increasingly discovered and chosen in environments shaped by AI, Unilever must lead this shift.

“This collaboration with Google Cloud sets a new level in how technology can power commerce and growth in the fast-moving consumer goods industry, ensuring Unilever is agile and fit for the future.”

Tara Brady said the partnership will help Unilever modernise its business processes and strengthen consumer engagement.

“Google Cloud will deploy its advanced AI models, including Gemini, to build systems capable of reasoning, learning and acting across Unilever’s operations.

“This will set a new standard for agility and consumer engagement in the CPG sector.”