Kantar has appointed Ndeye Diagne as its Chief Strategy and Transformation Officer for the Middle East, Africa and Türkiye (MEA&T), with effect from Sunday, 1 March.
The appointment comes at a pivotal time for clients as brands rethink how intelligence drives growth in an increasingly AI-accelerated marketing landscape.
In her new role, Diagne will lead regional strategic initiatives aimed at helping clients extract greater value from data, technology and intelligence, enabling faster decision-making and sharper strategic direction.
Driving strategy in an AI-enabled marketing era
Her remit includes elevating strategic engagement so that client conversations move beyond solutions to measurable business impact, accelerating AI-driven insight delivery to make intelligence faster and more connected, and strengthening the company’s client-centric approach across markets as brands adapt to AI-enabled decision-making.
As the industry undergoes rapid technological change, with data quality and intelligent decision-making emerging as key competitive advantages, the role is expected to help brands unlock the full value of the company’s long-standing data assets.
Diagne is internationally recognised for her work in the insights and marketing sector. She has served as a juror at the Cannes Lions and is a three-time recipient of the Insights250 Award presented by Esomar.
She is also known as the architect of Africa Life, the company’s flagship study analysing the social, cultural and commercial forces shaping modern Africa.
Her leadership experience across West, East and Central Africa, combined with professional experience in France, is expected to bring a broad perspective to clients navigating growth and complexity across MEA&T.
Adeola Tejumola, Executive Managing Director for MEA&T at the company, said, “This is a moment of significant evolution for our business. Ndeye brings a rare blend of strategic clarity, commercial sharpness and storytelling strength, exactly what our clients need as the industry shifts toward faster, tech-enabled, insight-led growth.”
Diagne added, “I'm excited to return to a region I deeply care about. MEA&T is at the centre of some of the most dynamic consumer and business transformation happening today. I'm looking forward to working closely with our teams and clients to unlock new value through sharpened strategy, data, tech and meaningful insight.”
The appointment highlights the company’s focus on delivering deeper intelligence, faster insight delivery and stronger commercial partnerships as the region enters a new phase of growth.
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