Africa.com Partners with In On Africa to Boost Data-Driven Market Insights

Africa.com has announced a strategic collaboration with In On Africa (IOA), one of Africa’s leading research and advisory firms, renowned for delivering rigorous, data-driven intelligence to organisations navigating the continent’s fast-evolving markets.

For more than a decade, IOA has provided in-depth analysis of the economic, social, political, and technological trends shaping Africa. From fintech innovation in Lagos to sustainable growth strategies across emerging markets, IOA’s research equips both African and global stakeholders with evidence-based insights to understand and engage with the continent’s opportunities.

Under this partnership, Africa.com will expand access to IOA’s research outputs, including position papers on digital economies, ESG developments, governance trends, and market expansion. IOA will also provide bespoke analyses and data-rich perspectives that complement Africa.com’s coverage of business, innovation, public policy, and technology. The collaboration will further highlight IOA’s thought leadership, giving Africa.com’s global audience expert interpretation of the continent’s most consequential developments.

Most recently, IOA’s widely read report, The Top 10 Trends to Watch in 2026, highlights structural shifts shaping Africa this year, from geopolitical realignments and fiscal consolidation pressures to AI-driven productivity gains, regional trade growth, and evolving capital flows. The report emphasises a key message: Africa’s next phase of growth will be defined by measurable execution rather than narrative. By sharing this forward-looking analysis, Africa.com reinforces its commitment to delivering signal over noise in coverage of Africa’s markets and policy landscape.

“We’re excited to partner with Africa.com to get the real story of Africa’s markets out there,” said Ogi Williams, Director of Consulting at In On Africa. “There’s so much noise around Africa, but not enough signal. We’re bringing the data, the analysis, and the on-the-ground insights that decision-makers actually need. Africa.com has the platform and the reach; we have the research depth. Together, we’re cutting through the narratives and showing what’s actually happening across the continent.”

As part of the collaboration, Africa.com’s Doing Business in Africa series will provide practical, country-specific insights for investors, executives, and policymakers. The series will draw on IOA’s detailed research and on-the-ground intelligence to deliver authoritative guidance for those looking to navigate Africa’s markets effectively.

“We are delighted to welcome In On Africa as a Knowledge Partner,” said Teresa Clarke, Chair & CEO of Africa.com. “Their commitment to rigorous, Africa-centred research aligns with our mission to inform global audiences seeking authoritative insight into the continent’s transformation.”