Scottish FA Strikes Landmark Deal to Rename Hampden as Barclays Hampden

Hampden Park is to be renamed Barclays Hampden after the Scottish FA (SFA) agreed a multi-million-pound naming rights deal with Barclays, the first in the national stadium’s history.

Under the long-term partnership, Barclays will also become Title Partner of the Barclays Next Gen Girls' Performance Programme and an Official Partner of both the Men’s and Women’s Scottish Gas Scottish Cup competitions. The bank, which has provided more than 300 grants to grassroots clubs in Scotland over the last four years, says the deal reinforces its commitment to Scottish football and communities.

SFA chief executive Ian Maxwell said: "We're excited to have Barclays on board as Naming Partner of Barclays Hampden... Their desire to support Scottish football – across the levels – has been clear." He added that the investment will support programmes that “harness the Power of Football and make an everyday impact in Scottish society.”

Scottish Football Marketing commercial director Brendan Napier said unveiling Barclays as the stadium’s first naming partner was a moment of “real pride”, noting Hampden’s global reputation and recent “heroics of our Scotland Men’s National Team.” He said the bank is “a world-renowned institution – committed to Scotland and Scottish football, at all levels.”

Barclays’ managing director of sponsorship Tom Corbett, said the bank was thrilled to add “the Scottish home of football” to its portfolio, while Stephen Flaherty, the bank’s CTO, described the deal as part of Barclays’ continued investment in Scotland, home to more than 7,000 of its staff.

The rebranded Barclays Hampden will play a central role in developing Scottish talent and supporting national teams and community programmes for years to come.