LG Electronics (LG) is showcasing the next chapter of its premium LG SIGNATURE brand at CES 2026 in Las Vegas, running from January 6 to 9. Celebrating a decade of innovation, the latest LG SIGNATURE lineup expands the brand’s portfolio with advanced AI-powered appliances that combine intelligent performance with refined, minimalist design, while staying true to its hallmark aesthetic of quiet luxury.
Driven by LG’s AI Core-Tech, the new LG SIGNATURE collection introduces deeper intelligence and seamless convenience into the home. The appliances integrate a suite of AI-driven features and generative AI functions, delivering personalised experiences designed to enhance everyday living.
At the heart of the showcase is the new LG SIGNATURE refrigerator, which reflects LG’s vision of the intelligent kitchen. Featuring conversational AI built on Large Language Model (LLM) technology, the refrigerator supports natural language interactions to deliver tailored suggestions. A new 6.8-inch LCD display works alongside LG’s AI systems to help maintain optimal cooling for freshness. The AI Fresh feature analyses user patterns and temperature changes, pre-cooling the interior up to two hours before an anticipated door opening.
Enhancing convenience further, the LG SIGNATURE Smart InstaView refrigerator simplifies food management through ThinQ Food. Using an internal camera, the system helps identify ingredients, recommend recipes and suggest creative substitutions based on available items. When not in active use, the T-OLED InstaView panel can display elegant visuals, elevating the ambience and turning the kitchen into a more expressive living space.
In the cooking category, the LG SIGNATURE Oven Range brings AI precision to the forefront. Its Gourmet AI feature uses an internal AI camera to recognise more than 85 dishes and automatically select optimal cooking settings. The AI Browning function monitors bread during baking and sends notifications via the ThinQ app when the desired level of doneness is reached. Smartphone connectivity also enables real-time monitoring, time-lapse cooking recaps and easy sharing on social platforms.
Across the range, the new LG SIGNATURE products remain faithful to the brand’s Refined Minimal design philosophy. Defined by clean horizontal lines, signature gold accents and meticulous craftsmanship, the lineup balances elegant form with increased capacity and enhanced AI-driven performance.
LG is also introducing three new LG SIGNATURE design collections - Seamless, Iconic and Tailored - offering consumers greater freedom to select appliances that suit their lifestyle and personal taste. Designed to meet the highest performance standards, the collections feature bold materials that create a confident presence in the home. As part of this strategy, LG aims to expand its premium customer base by strengthening region-specific approaches and accelerating growth in global high-end markets.
The brand will further demonstrate its vision for premium living through immersive exhibition spaces created in collaboration with Italian luxury furniture brand Poliform, highlighting how LG SIGNATURE appliances integrate seamlessly into high-end interiors.
“LG SIGNATURE brings design, performance and experience together in tune, redefining the future of luxury in the home and setting a new standard for premium appliances,” said Baek Seung-tae, president of the LG Home Appliance Solution Company. “Marking its 10th anniversary, the expanded LG SIGNATURE lineup continues to lead the global market for customers seeking a more expressive, elevated lifestyle.”
Visitors to CES 2026 can experience the new LG SIGNATURE lineup at LG’s booth from January 6 to 9 at the Las Vegas Convention Center.
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