Emirates unveils collectible amenity kits spotlighting endangered wildlife

Emirates has introduced a new collection of complimentary amenity kits for Premium Economy and Economy Class passengers on long-haul flights worldwide, reinforcing its commitment to wildlife conservation and sustainable travel. Rolling out onboard from December, the keepsake kits are designed to raise awareness of some of the world’s most endangered species.

Crafted from buttery-soft pouches that incorporate bio-based materials, including cactus, the new amenity kits form a collectible range created in partnership with United for Wildlife. Each kit is inspired by nature and designed to appeal to environmentally conscious travellers, while highlighting the urgent need to protect threatened wildlife.

For the first time, Emirates’ Premium Economy amenity kits will include skincare and wellness products from plant-powered brand Aveda. The airline says the addition reflects growing demand for premium, sustainable travel essentials alongside meaningful environmental storytelling.

The reusable kits celebrate wildlife across four natural habitats – sea, sky, forest and desert. Each pouch features hand-drawn illustrations and includes a story card offering insight into the animal depicted. The species highlighted by Emirates and United for Wildlife include African grey parrots, Arabian gazelles, Arabian oryx, Asian black bears, Bengal tigers, blue sharks, Bornean orangutans, Cape vultures, chimpanzees, fennec foxes, geckos, gibbons, glass frogs, green sea turtles, manta rays, painted bats, pangolins, peregrine falcons, red sand boas, small-clawed otters, straw-headed bulbuls, totoaba and western gorillas.

Passengers can also learn more about HRH Prince William and The Royal Foundation’s United for Wildlife initiative through the ‘Guardians’ series available on Emirates’ award-winning inflight entertainment system, ice. The series shines a light on wildlife rangers and conservationists who risk their lives to protect endangered species and natural ecosystems.

Emirates’ new Premium Economy amenity kits, introduced for the 2025/26 travel period, mark the first time the cabin has featured its own distinctive kit bag since launching in 2021. Designed with a practical wrist strap, the generously sized pouches contain soft socks, eyeshades, earplugs, a Colgate dental kit, and Aveda lip balm, hand relief moisturising cream and hydrating face lotion. The socks and eyeshades are made from 100 per cent recycled post-consumer polyester, while the story cards and earplug packaging use paper sourced from responsibly managed forests.

Available on longer overnight flights, each Premium Economy kit showcases hand-drawn artwork and a story card detailing the featured species, ranging from pangolins and glass frogs to Bengal tigers, green sea turtles, African grey parrots and Cape vultures.

Emirates’ new Economy Class amenity kits for 2025/26 follow the same collectible concept, offering colourful keepsake pouches filled with comfort essentials. These include soft socks, eyeshades, earplugs and a Colgate dental kit, with recycled materials used for the socks and eyeshades and responsibly sourced paper for the accompanying story cards and packaging.

Also available on longer overnight flights, the Economy Class kits highlight endangered species such as Arabian gazelles, Arabian oryx, blue sharks, western gorillas, gibbons, Bornean orangutans, Bengal tigers, small-clawed otters, manta rays, green sea turtles, peregrine falcons, fennec foxes, African grey parrots and Cape vultures.

The initiative aligns with the Emirates Environmental Sustainability Framework and the airline’s long-standing partnership with United for Wildlife, reflecting a firm stance against the illegal trade in wildlife and wildlife products. Emirates is a member of the United for Wildlife Transport Taskforce and maintains a zero-tolerance policy towards wildlife trafficking. Its freight division, Emirates SkyCargo, has implemented a complete ban on the carriage of hunting trophies from elephants, rhinoceroses, lions and tigers.

In June 2023, Emirates further strengthened its environmental credentials by achieving IATA Environmental Assessment (IEnvA) Stage One certification, alongside the IEnvA Illegal Wildlife Trade module, underscoring its commitment to responsible aviation and global conservation efforts.