Facebook has launched a new feature designed to deepen fan engagement and elevate the creator economy. The platform’s latest innovation, Fan Challenges, allows creators to launch community-wide, bespoke challenges where fans can submit posts or Reels as entries.
Fans can participate in these unique challenges and earn custom top fan badges to showcase their superfan status. In the last three months alone, fan challenges have received over 1.5 million submissions, sparking comments and reactions from more than 10 million users, while over 500 million fans globally have accepted a “custom top fan badge” or a “top fan badge” on Facebook. Access to Fan Challenges is limited to creators with 100,000 or more followers, placing creators at the center of the platform’s engagement experience.
International stars such as Cardi B (32M followers), Ed Sheeran (23M followers), and J Balvin (25M followers) are already embracing the feature, recognizing their communities with custom top fan badges like “Bardi Gang,” “Sheerio,” and “La Familia.”
The feature is now available globally, providing creators with new ways to connect, reward, and grow their fan communities.
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