Publicis Groupe Africa has appointed Ashish Williams as Senior Vice President of Media, signaling a strengthened focus on delivering future-fit, innovative media solutions across the continent.
"Ashish joins us at an exciting moment," says Koo Govender, CEO of Publicis Groupe Africa. "His global experience, digital-first mindset and deep understanding of both the South African and wider African markets position him perfectly to lead the next chapter of growth for our media business. We're excited to welcome him back."
Williams returns to South Africa from Singapore, where he served as Managing Director at EssenceMediacom, helping to elevate the agency’s digital and data-led capabilities. Previously, he was Chief Executive Officer of MediaCom South Africa for five years, where he played a pivotal role in scaling operations and driving innovation, according to Publicis Groupe.
"I am very excited to be returning to South Africa and probably even more excited to be joining Publicis, who I have been admiring from the sidelines for a few years now," says Williams. "I am also very excited to work with Koo Govender, as one of the top female leaders in our industry. It will be an honour to work with her and her executive team."
In his new capacity, Williams will report directly to Govender and collaborate closely with the leadership team to enhance the group’s integrated, data-driven, and client-centric media offering. The transition also provides an opportunity to recognize Celia Collins, who has served as SVP Media for the past three years.
"We are deeply grateful to Celia for her exceptional leadership and contributions to the business," concludes Koo. "She has played a key role in shaping and growing our media practice. As we pass the baton, we do so with gratitude to Celia."
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