The Public Relations Institute of Southern Africa (PRISA) has opened entries for the PRISM Awards 2025, marking a new chapter in celebrating excellence in public relations and communication across Southern Africa. The entry window remains open until 7 August.
This year's theme, The Human Factor, highlights the importance of empathy, authenticity, and purpose in communication, qualities that resonate deeply in a world seeking genuine connection.
"The PRISMS has grown into a movement that champions meaningful storytelling, ethical leadership, and professional excellence," says Bradly Howland, President-Elect of PRISA. "We're not just spotlighting great work; we're building the future of our industry, together. As part of this, we're honouring communication that connects, moves, and shapes society through strategic, human-centred storytelling."
Following a record number of submissions in 2024, the 2025 edition is anticipated to be the most inclusive and impactful yet.
PRISA is inviting agencies, in-house teams, students, and academics from across the region to enter their most compelling campaigns and ideas - the work that is actively shaping the future of the industry.
PRISM Awards 2025 will feature:
- The PRISM Awards Ceremony
- The PRISMS Summit, a space for forward-thinking collaboration among professionals, thought leaders and change-makers
- An Academic Track to showcase research that advances the profession
What’s New in 2025
The upcoming edition introduces several changes designed to enhance participation and elevate impact:
Theme-Driven Categories: Anchored on The Human Factor, with a focus on real-world relevance, ethical influence, and societal connection
Dedicated Academic Track: Recognising research that informs professional best practice
New Student Categories: Highlighting emerging talent in the field of communication
Regional Rotation: For the first time, the PRISMS gala will follow a rotating host city model, beginning with Johannesburg in 2025
"Being part of the PRISMS is about more than accolades; it's about influence," adds Howland. "Every submission contributes to a greater mission — to raise the bar, elevate our voice and grow the credibility of communications across Africa."
Entries are now open. Individuals and organisations can submit their work here.
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