Brentford FC Partners with Joma as New Kit Supplier

English Premier League club Brentford FC has announced Spanish sportswear company Joma as its new official kit supplier, ending its partnership with UK-based brand Umbro.

The multi-year agreement, set to begin in July 2025, will see Joma provide bespoke performance wear for Brentford’s men’s and women’s first teams, the men’s reserve squad, academy players, and coaching staff.

Marina Lopez, managing director of Joma Sport, said the deal “represents a fundamental step for Joma Sport in the English football scene.”

Joma’s return to the Premier League marks its first presence in the competition since the 2021-22 season, when it supplied kits to Norwich City. Although Norwich now competes in the Championship, Joma continues its partnership with the club and also outfits Swansea City, another second-tier team.

The brand maintains a strong presence in European football, providing kits for clubs including Villareal, Getafe, and Leganes in Spain; Hellas Verona, Torino, and Atalanta in Italy; Hoffenheim in Germany; Anderlecht in Belgium; and Le Havre in France. Its international portfolio also spans national teams like Romania, Cuba, and Honduras, as well as clubs in Mexico, Croatia, Portugal, and Brazil.

Fran Jones, Brentford’s commercial director, said: “We are delighted to welcome Joma as our new official kit partner. From our very first conversation, there was a clear alignment between us. Their bespoke approach to design was also a key part of their proposal.”

Brentford’s decision means the club will not move forward with British sportswear brand Castore, which had been linked through a professional team sports sub-licensing deal with Umbro for the 2024-25 season. That agreement, through Umbro licensee GL Dameck, granted Castore rights to promote and negotiate with Premier League teams on Umbro’s behalf, including Brentford.

The switch to Joma marks a significant shift in Brentford’s kit strategy, aligning with the club’s goal of tailoring high-performance gear to its growing football operations.