BrandArena: Oladipupo and Ajose Join Digitas Nigeria as COO and Creative Director

Thursday 30 May 2024

Oladipupo and Ajose Join Digitas Nigeria as COO and Creative Director

In a strategic move that signals significant growth and leadership enhancement, Digitas Nigeria has appointed Omotayo Oladipupo as Chief Operating Officer (COO)/Head of Business and Adebola Ajose as Creative Director. This announcement marks a pivotal moment in the agency's evolution, reinforcing its dedication to excellence and innovation in the Integrated Marketing Communications industry.

Omotayo Oladipupo brings over a decade of extensive experience in digital marketing, with a proven track record in leading high-performing teams and crafting innovative marketing strategies for top-tier brands. Her expertise encompasses market strategic planning, brand development, omnichannel marketing integration, business development, and investor relations. Previously serving as the Head of Digital at Starcom Media Perspectives, Omotayo managed major brands such as Meta, Mondelez Nigeria, Samsung, Visa, ARM, and TGI, consistently demonstrating excellence in strategic planning, team management, and client relationship enhancement.

Omotayo's remarkable track record includes pioneering groundbreaking digital strategies and spearheading unforgettable campaigns, such as the Meta "Metaverse without Hardware," Samsung “Join the Flip Side,” and TGI “Unwrap Joy, Unleash Taste,” the latter of which recently earned the grand prix at the LAIF awards. As the new COO, she will direct the strategic direction and operational oversight of Digitas Nigeria, focusing on cultivating a high-performing team, nurturing client relationships, and identifying opportunities for expansion into new markets.

Adebola Ajose, with over 20 years of industry experience, steps into the role of Creative Director. Adebola has led the development and launch of numerous groundbreaking digital campaigns and products for renowned brands including Prime video, Nestle, Heineken, Pepsico, and Keystone Bank. His ability to craft award-winning solutions that resonate with audiences and surpass expectations has positioned him as a creative powerhouse.

Adebola's collaborative approach and commitment to excellence have enabled him to seamlessly work with multidisciplinary teams, delivering exceptional outcomes. His passion for pushing creative boundaries has earned accolades at prestigious awards ceremonies such as the African Crystals, LAIF Awards, Loeries, and the inaugural Luerzers Grand Slam.

In his new role, Adebola will lead the agency's creative team, spearhead innovative campaigns, and drive business growth. His expertise and leadership will be instrumental in helping clients navigate evolving market landscapes and achieve their marketing objectives.

Dr. Tayo Oyedeji, Group Chief Executive Officer at Redefini, expressed utmost confidence in both leaders, stating: "Omotayo and Adebola are exceptional talents with a profound understanding of the digital marketing landscape and creative innovation. Their appointments reflect their outstanding leadership capabilities, strategic vision, and commitment to excellence. We are confident that they will lead Digitas Nigeria to new heights and drive significant industry impact."

These appointments highlight Insight Redefini’s dedication to talent development and internal promotion, inspiring and empowering the team to achieve greater success.

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