BrandArena: Nike Retains Kit Supply Partnership With France Until 2034

Tuesday 7 May 2024

Nike Retains Kit Supply Partnership With France Until 2034

Nike has inked a significant agreement with French soccer's governing body, extending its partnership to provide kits for both the men's and women's national teams until 2034. The US sportswear giant, which initially joined forces with the Fédération Française de Football (FFF) in 2011, will continue to outfit the French teams, ensuring their distinctive presence on the global stage.

While specific financial details remain undisclosed, reports from Le Parisien suggest that the deal is valued at nearly €100 million (US$107 million) annually. This figure represents a substantial increase compared to the previous contract, which commenced in 2018 and is set to double in value.

The reported magnitude of this agreement aligns it with Nike's recent groundbreaking deal with the German Football Association (DFB), also rumored to be worth approximately €100 million (US$107 million) per annum, starting from 2027. Such substantial investments underscore Nike's commitment to fortifying its presence in the global football landscape and solidifying its position as a leading provider of sports apparel and equipment.

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