BrandArena: MTN Rwanda Becomes Official Digital Partner of 2024 Basketball Africa League Playoffs and Finals

Thursday 30 May 2024

MTN Rwanda Becomes Official Digital Partner of 2024 Basketball Africa League Playoffs and Finals Enhance the Digital Experience for BAL Fans 

The Basketball Africa League (BAL) has announced a new partnership with MTN Rwandacell Plc (MTN Rwanda), the leading mobile telecommunications provider in Rwanda, designating MTN Rwanda as the Official Digital Partner for the 2024 BAL Playoffs and Finals. This collaboration aims to elevate the digital experience for fans during the Playoffs and Finals, set to take place this week at BK Arena in Kigali.

MTN Rwanda will enhance fan engagement through various digital initiatives, including promotions, sweepstakes, and exclusive access to Ayoba, MTN's all-in-one free app. Ayoba offers a wide range of features such as free instant messaging, voice and video calling, and updates on sports, fashion, food, and entertainment. Additionally, MTN Rwanda customers will have exclusive access to BAL content on Ayoba, including highlight packages and episodes of “BAL Daily.” This magazine program, produced by the league, showcases game highlights, player and coach interviews, and expert analysis from BAL commentators and personalities.

“Our collaboration with MTN will bring Rwanda’s passionate Basketball Africa League fanbase even closer to the excitement of the BAL Playoffs and Finals,” said BAL President Amadou Gallo Fall.  “As a pan-African mobile telecommunications brand deeply rooted on the continent, MTN has been instrumental in providing enriched experiences for its customers in Africa.  We have a shared ambition to empowering communities, driving innovation, and building a sustainable ecosystem for long-term growth. We look forward to working together to extend this impact to BAL fans in Rwanda.”

“We are thrilled to work with the BAL as their official digital partner,” said MTN Rwanda CEO Officer Mapula Bodibe. “Our customers can look forward to an unforgettable showcase of talent. As a token of appreciation, we will be giving out free tickets to our valued customers, so keep an eye out on our social media platforms for the giveaway.  Additionally, BAL attendees will also receive a 35% discount when they pay for their tickets via MoMo. This collaboration reflects our commitment to supporting initiatives that unite communities and empower Rwandan youth, fostering national unity.”

MTN Rwanda joins the BAL’s roster of partners that also includes Foundational Partners Rwanda Development Board, NIKE, Jordan Brand, and Wilson, as well as marketing partners Afreximbank, Bank of Kigali, Castle Lite, Hennessy, and RwandAir.

The 2024 BAL Playoffs and Finals will continue on Wednesday, May 29 with two semifinals games.  In the first game, Rivers Hoopers (Nigeria) will take on Al Ahly Ly (Libya) at 5 p.m. CAT.  In the second game, Petro de Luanda (Angola) will face Cape Town Tigers (South Africa) at 8:00 p.m. CAT.  The complete game schedule is available at and will culminate with the 2024 BAL Finals on June 1 at 4:00 p.m. CAT.  Tickets for the Playoffs and Finals are on sale now at and

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