BrandArena: Dufil Prima Foods Hires Chain Reactions Africa as Indomie Noodles’ PR Consultant

Friday 9 February 2024

Dufil Prima Foods Hires Chain Reactions Africa as Indomie Noodles’ PR Consultant

In a strategic move to bolster its market position and reinforce its brand reputation, Dufil Prima Foods Limited has enlisted the expertise of Chain Reactions Africa, a prominent Public Relations and Integrated Communications Consultancy. The collaboration aims to amplify the visibility, reputation, and consumer engagement of Dufil Prima Foods' flagship product, Indomie Instant Noodles, within the Nigerian market.

Following a rigorous selection process, Chain Reactions Africa emerged as the preferred Strategic Communications and Public Relations Consultant for Indomie Noodles in Nigeria. The decision came after a comprehensive evaluation of credentials presentations from several leading public relations firms across the country.

Commencing on February 1st, 2024, the strategic partnership seeks to solidify Indomie Noodles' market leadership and cultivate deeper emotional connections with consumers throughout Nigeria. Through innovative communication strategies and targeted engagement initiatives, the collaboration aims to enhance brand visibility, foster consumer loyalty, and drive sustained growth for Indomie Noodles in the dynamic Nigerian market landscape.

Group Corporate Communications and Event General Manager at Dufil Prima Foods Limited expressed excitement at the partnership with PR firm. “With a commitment to delivering quality products and enriching the lives of consumers, Dufil Prima Foods Limited recognises the importance of breakthrough communications strategies that reaches the hearts and move the wallets.

“We are excited to embark on this journey with Chain Reactions Africa,” said Ashiwaju. “Their proven track record of creativity, strategic depth, understanding of trends and culture amongst critical demographics, market insight and integrated approach to communications have made them our preferred partner. Together, we aim to strengthen our market leadership, engage with our consumers more effectively, and drive meaningful connections that resonate with our target audience.”

Speaking on the news of the firm’s selection as the preferred Strategic Communications and Public Relations partners for Indomie Noodles, Chain Reactions Africa’s Managing Director and Chief Strategist, Israel Jaiye Opayemi said: “We are delighted by this exciting piece of good news from Dufil Prima Foods Limited choosing us to manage the Indomie Instant Noodles brand and support their mission of delivering exceptional products to Nigerian consumers.”

Chain Reactions Africa brings almost 17 years wealth of experience in strategic communications for brand building, reputation management, crisis management, creative communication and unique consumer experiences and engagement in service of a diverse portfolio of clients from the public and private sector respectively.

Chain Reactions Africa’s rich tribe of professionals drawn from public relations, advertising, digital marketing and experiential marketing help in making uncommon integrated approach communications the firm’s holy grails of response to every brief from clients.

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