BrandArena: Insight Redefini Elevates Babatunde Shobanjo as Group Chief Operating Officer and General Manager

Tuesday 9 January 2024

Insight Redefini Elevates Babatunde Shobanjo as Group Chief Operating Officer and General Manager

Insight Redefini, a leading advertising and communications agency and Troyka Holdings member, has promoted Babatunde Shobanjo to the position of the company's Group Chief Operating Officer and General Manager. Babatunde has over 13 years of experience in the sector and is passionate about developing company vision, operational excellence, and client relations.

Babatunde Shobanjo's career in advertising has been extraordinary, with key positions at Dimeo & Co in Chicago, Grey Advertising in London, and Saatchi & Saatchi London before joining Insight Communications. His dynamic attitude and commitment to instilling a feeling of fun into work have garnered clients' respect and trust, influencing positive relationships across the industry.

Tayo Oyedeji, Group Chief Executive Officer at Redefini, expressed confidence in Babatunde's capabilities, stating, "Babatunde has consistently demonstrated exceptional leadership and a unique ability to foster strong client relationships. His promotion to Group Chief Operating Officer and General Manager is a testament to his unwavering commitment and invaluable contribution to our agency's growth and success."

In his new role, Babatunde will steer Insight Redefini's operational strategies, aligning people and processes to actualize business objectives and ensure the delivery of exceptional results. His multifaceted talents and extensive industry experience position him to drive innovation and elevate the group’s regional performance.

Insight Redefini, renowned as the solution's enterprise, is the marketing innovation and business transformation group of Troyka Holdings and the Nigeria representative of the world’s largest advertising network by market capitalization, Publicis Groupe. Insight Redefini houses six distinct creative marketing and communications hubs, delivering the most iconic creative solutions for human-centred business growth. 

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