BrandArena: 2023 '#YearOnTikTok' — a celebration of community and recognition of talents in Africa

Thursday 28 December 2023

2023 '#YearOnTikTok' — a celebration of community and recognition of talents in Africa

TikTok has announced its social platform as a global stage for African talent as millions logging in everyday, exuding uniqueness, energy, and enthusiasm. From comedians and dancers to musicians and makeup artists, the site offers a wide range of entertainment that appeals to audiences all around the world. 

Year-On-TikTok 2023, according to the video-centric social media app, is more than just a celebration of trends; it enables users to recall their best memories in true TikTok flair. The app has united people from all walks of life via the power of community, generating a sense of inclusivity.

Bianca Sibiya, the head of content operations for Sub-Saharan Africa, delves into the campaign's underlying significance.

"TikTok is a platform that celebrates creativity and brings people together all over the world." Because of its community-driven nature, anyone can become a creator and share their experiences with a worldwide audience,' explains Sibiya. 

"'#YearOnTikTok' 2023 establishes new standards for creativity, innovation, and meaningful connection." This project strives to inspire, guide, and empower the next generation of talent by acknowledging top innovators and their influential work," Sibiya adds. 

'#ForYou' faves
In 2023, trending content took over For You feeds — especially across cooking, dance challenges and life-altering experiences, with wildlife adding to the thrill, according to the platform.

Check out TikTok's most popular songs of the year:

Khaid and Boy Spice - Carry Me Go
Khaid - Anabella
Asake - Lonely at the Top
Spyro - Who is your guy?
Adekunle Gold & Zinoleeksy - Party No Dey Stop
Guchi & Loud Behaviour - Notice Me
Davido - Unavailable feat. Musa Keys
Kcee - Ojapiano
Lil Emm - Nwanyi
Kizz Daniel - Rich Till I Die

Here are the most popular artists whose songs took over our ears and For You feeds in 2023:

Ayra Star
Burna Boy
Victor Thompson
Cany Bleakz

Only on TikTok
The TikTok community continued to bring their creativity to life and push the boundaries of self-expression through a diverse array of community effects, sounds, filters and more, with over 25-billion videos created using community effects to date, says TikTok.

Most popular trends made possible by unique features - and the community's creativity - in 2023:

@boitsheposmom - Boitshe uses the age filter (South Africa)
@costatitch - In loving memory of Costa Titch - Body Zoom filter (South Africa)
@mrsbigbite - Use of the Springbok supporters filter (South Africa)
@gmutombo - Use of the AI style filter (South Africa)
@winpride_ - Happiness Thabile uses a 3+ minute video (South Africa)
@bella_monsoon - Bella uses the green screen for her true crime story (South Africa)
@timivibes04 - Clearness Filter (Nigeria)
@slimy78 - Shake Filter (Nigeria)
@irepoobi - Slow Flow Filter (Nigeria)
@frenchbae_ - AI Portrait Filter (Nigeria)
@timzfunds20 - AI Style Filter (Nigeria)

Breakthrough stars
2023 saw the rise of TikTok breakthrough stars on the platform, says the platform. These talented creators have honed their skills and embraced the limelight, making their mark on the platform. From viral dance challenges to life-changing cleaning hacks, they know how to keep their audience coming back for more:

#FanTok celebrates creators who have managed to get tongues wagging on social media, says TikTok. They are as follows:
@malumfoodie — Malumfood shows how to cook a spinach and chicken liver recipe
@moghelingz — Moghelingz does a scripted comedy skit of black parents when the weather is unusual
@tadeusofficial — Tadeus official scripted comedy skit with a famous TikTok sound
@nokomashax — Nokomashabax does an animated comedy video
@nezxatt — Nezcatt creates a list of the greatest athletes to wear every number, and 
@manvsjohn — Man vs John looks at a highlight from a Chelsea versus Man City match.

Top Creator Awards
TikTok says it is excited to announce the nominees of the annual '#TopCreator2023' — the second annual award ceremony that recognises and awards TikTok creators across sub-Saharan Africa for the immense talent and creativity they brought to the platform in 2023.

For this momentous celebration, TikTok has a list of the best content creators across Southern Africa who will stand a chance of being crowned TikTok's '#TopCreator2023'. The awards ceremony takes place in Johannesburg on Friday, 9 February 2024.

Individuals are encouraged to stay tuned to the TikTok newsroom to find out how they can vote.

Here are the nominees:

Sports Creator of the Year in sub-Saharan Africa
Boxtoboxregista (Kenya)
Nezcatt (South Africa), and 
stoneavenuee (Nigeria).

Gaming Creator of the Year in sub-Saharan Africa
khalamanja_ (Nigeria)
_someothergirl (Kenya), and 
tacticalceza (Nigeria).

Entertainment Creator of the Year in sub-Saharan Africa
Sachi_himes96 (South Africa)
Lifestory328 (Kenya), and 
Elsuizzanne (Nigeria).

Lifestyle and Education Creator of the Year in sub-Saharan Africa
Foodstakenya (Kenya)
_iremide (Nigeria), and
SiyaBunny (South Africa).

Trailblazer (Emerging) of the Year in sub-Saharan Africa
Mumbo repairs (South Africa)
OfficialKinuthia (Kenya), and
@olaoflagos_ (Nigeria).

Africa Rising (Community) Creator of the Year in sub-Saharan Africa
Afrolecia (Haircare South Africa)
footytoolnaija (Sports Nigeria), and
Nairobidisclosure (Food Kenya).

Publisher of the Year in sub-Saharan Africa
PulseNigeria247 (Nigeria)
Startimeskenya (Kenya)
Netflixza (South Africa)
Foodiesofsa (South Africa)
WWTaste (South Africa)
SuperSport (South Africa), and
PulseSports (Nigeria).

Song of the Year in sub-Saharan Africa
Tyler ICU & Tumelo_za — Mnike (feat. DJ Maphorisa, Nandipha808, Ceeka RSA and Tyron Dee)
Inkabi Zezwe, Sjava & Big Zulu — Umbayimbayi
Uncle Waffles, Tony Duardo & Justin 99 — Yahyuppiyah(feat.Pcee, EeQue and Chley)
Guchi & Loud Behaviour — Notice Me, and
Pcee, S'gija Disciples and Zan'Ten — Kilimanjaro ( Feat. Justin 99, Mema_Percent and Mr JazziQ).

Year on TikTok 2023 is based on internal research and trends analysis conducted from January to October 2023, concludes the platform. 

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