BrandArena: Okhma Global Re-appointed as Official Marketing Company for 2023 Carnival Calabar & Festivals

Wednesday 8 November 2023

Okhma Global Re-appointed as Official Marketing Company for 2023 Carnival Calabar & Festivals

Okhma Global has been re-appointed as the official marketing company for Carnival Calabar & Festivals, Africa's largest street celebration, which will take place in December 2023. Senator Prince Bassey Otu, Governor of Cross River State, announced this during a recent private investment breakfast meeting attended by over a hundred CEOs of top organisations from various sectors of the Nigerian economy and other stakeholders at the event organised by Okhma on behalf of the state government.

This appointment reinforces Okhma's industry position as one of Nigeria's premier creative marketing companies and ROI optimizers.  Before Senator Prince Otu addressed the podium, Mary Ephraim-Egbas, Managing Director of Okhma, guided the spellbound audience through the opportunities that the Carnival would give and how interested partners might plug in their brands and organisations for optimum advantage.  Senator Prince Out walked the audience through the history of the funfair, his vision for Cross River State, and the relevance of the funfair and tourism in his efforts to reposition Cross River as Africa's tourism capital. He also informed the firms about the policies put in place by the state's administration to promote a business-friendly environment.

Ephraim-Egbas, enthused by the endorsement of His Excellency, Prince Out, expressed her excitement about the appointment and promised that members of the Okhma team led by her are poised to deliver the biggest haul of investments and partnerships into the Carnival and Festival. Re also remarked that this would be Okhma’s sixth cycle of involvement with the carnival which clocks its 19th cycle this year. Thus, making them the most successful marketing service provider to the carnival and also holding the yet unsurpassed record of attracting the highest amount in sponsorship for the annual program.

As the exclusive marketing firm, Okhma is expected to liaise with corporate organizations with interest in the carnival and reach agreements on behalf of the government of Cross River state for a successful Carnival. In the final words of the governor, “ I have been very happy to have met all of you. I think we exceeded expectations in terms of the quality of attendance. As you all know, I returned to Calabar straight from this event. However, I am leaving Mary behind to work with you and represent us.”

The Calabar Carnival and Festivals, a flagship event in the state's tourism offerings, spans 32 days, celebrating culture, artistic excellence, and unity among people of diverse backgrounds. With LIVE broadcasts reaching 42 countries in Africa- a cumulative viewership of over 200 million. This partnership offers the opportunity for maximum visibility, engagement with a broad consumer base, and the opportunity to showcase their commitment to corporate social responsibility and promotion of the rich cultural heritage of Cross River State and Nigeria.

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