BrandArena: NBA Africa Opens Two New Stores in SA

Thursday 23 November 2023

NBA Africa Opens Two New Stores in SA

NBA Africa and Shesha, a premium retailer of exclusive and limited-edition footwear, apparel, and accessories, has announced the opening of two new NBA Stores in South Africa's Durban and Cape Town.  The NBA Store in Durban will open on Friday, November 24th, 2023 at Gateway Mall, while the NBA Store in Cape Town will open on Friday, December 1st 2023, at V&A Waterfront. 

The new locations expand on NBA Africa's existing merchandise offerings, which include the continent's first NBA Store in Sandton City, Johannesburg, and the league's first e-commerce website dedicated to African fans, which offers fans in select countries the widest selection of official NBA merchandise ever available on the continent.  Clyde Drexler, a member of the Naismith Memorial Basketball Hall of Fame, will interact with fans at launch events in Cape Town on Tuesday, December 12 and Durban on Thursday, December 14.

Both stores, which will be operated by Shesha, will feature an extensive range of officially licensed NBA merchandise for youth and adults, including current and former player jerseys, apparel, headwear, footwear, sporting goods, toys and collectables from major brands such as Nike, Mitchell & Ness, New Era and Wilson.  The stores will also feature a customization area where fans can personalize NBA jerseys. 

“We are excited to expand our merchandise offerings in Africa as part of our multiyear collaboration with Shesha,” said NBA Africa CEO Victor Williams.  “There is tremendous demand for official NBA merchandise from fans in South Africa and across the continent, and these beautiful new stores will allow fans in Cape Town and Durban to more easily represent their favourite teams and players.”          

“Following the launch of Africa’s first NBA Store in Johannesburg last year, we are excited to also deliver the NBA Store experience to fans in Durban and Cape Town,” said Shesha CEO Nirmal Devchand.  “The launch of the new NBA Stores will provide more fans in these cities with better access to their favorite teams and players' merchandise, and we look forward to welcoming them to these new locations.”

Drexler, a 15-year NBA veteran who retired from the league in 1998, is an NBA champion, 10-time NBA All-Star, five-time All-NBA selection, and member of the NBA’s 50th and 75th Anniversary Teams.  He was inducted twice into the Naismith Memorial Basketball Hall of Fame, first in 2004 for his individual career and again in 2010 as a member of the United States Men’s National Team at the 1992 Olympic Games in Barcelona, Spain.

There are more than 400 NBA-branded, licensee-operated, retail stores and attractions worldwide that serve as the league’s official destinations for fans around the world.  NBA fans in Angola, Botswana, the Democratic Republic of the Congo, Lesotho, Malawi, Mauritius, Mozambique, Namibia, the Seychelles, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe can continue to shop online at NBAStore.Africa (   

Earlier this month, the Basketball Africa League, a partnership between the International Basketball Federation (FIBA) and NBA Africa, announced that the league’s fourth season will tip off in March 2024 in South Africa.  Fans can register their interest in tickets to games at

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