BrandArena: Fitness+: Breaking Boundaries in Mental and Physical Fitness

Thursday 26 October 2023

Fitness+: Breaking Boundaries in Mental and Physical Fitness

On Saturday, October 21, 2023, Fitness+, a community-focused health and wellness institution, sponsored the first edition of its "Yaba Fitness Fair," one of Lagos' largest fitness fairs, at Rowe Park in Yaba. The event was an opportunity for Fitness+ to educate its host community and the general public on the need to prioritise physical and mental fitness in order to live better lives.

Lara Olowookere, Chief Executive Officer of exercise+, stated in her welcome address, "The Yaba Fitness Fair was born out of our belief that fitness should be a way of life." Everything you accomplish is affected if you are not in good mental and physical health." She added that she was elated by the large number of sports enthusiasts across all age brackets who turned up for the event. She encouraged everyone to take advantage of the fair and learn all they need to know about fitness, sign up for gym classes, and build networks amongst themselves.

Delivering tips on healthy living, Dr. Edun Oluwaseun Benjamin, from Leadway Holdings defined fitness as a state of mental, physical, spiritual, and financial wellness. He said fitness is important because a mentally or physically unfit person cannot be at their best at work, in the family or a relationship. “It is very important that everyone builds a healthy lifestyle for longevity and a good life. Some of the things you can do to stay fit include taking at least two litres of water daily, eating more vegetables, quitting, or avoiding smoking, getting at least six hours of uninterrupted sleep daily, hitting the gym three to five times a week and avoid late meals, he further stated.

The event featured a series of fitness-focused activities such as high-energy aerobics, stretches, tips on healthy living, tips on nutrition, dance, and other fitness challenges.

The highlight of the day was a raffle draw where participants won three pleasing prizes. The prizes includes a three-month free gym subscription at Fitness+, a free five-day meal from SoFresh and a N50,000 cash prize. Also, Leadway Assurance Company Limited, gave out an accident insurance package for one month.

In his closing remarks, Obioma Akubueze, Strategy and Growth Lead, Fitness+, thanked the participants, media partners, sponsors, and vendors for being part of the success story of the maiden edition of the fair. He also encouraged everyone to take physical fitness more seriously and recommended the Fitness+ locations- Yaba and Ikota as a go to gym for an amazing fitness experience.

The event was sponsored by 9mobile, Leadway Holdings, Olorisupergal, and Chenist Communications Limited, amongst others.

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