BrandArena: Entries Now Open for Google’s N75 million Hustle Academy SME Fund

Thursday 28 September 2023

Entries Now Open for Google’s N75 million Hustle Academy SME Fund

Google has formally launched the Hustle Academy SME fund application process, making N75 million available to 15 Nigerian entrepreneurs. Notably, this fund has no equity requirements, reiterating Google's commitment to encouraging the development of businesses in Nigeria.

Inaugurated in 2022, Google's Hustle Academy offers SMEs business and management training, mentoring, and networking opportunities, with a focus on preparing them to package their companies in order to secure the funding they need to further their operations. Over 4,000 SMBs in Nigeria have graduated from the programme since it began, and an impressive 74% of those in the first year reported significant business development.

“The Hustle Academy Fund is a testament to the resilience and innovation of Nigerian small businesses, which are the backbone of our economy. We are hopeful that this fund will further empower them to succeed and drive economic growth, creating jobs and opportunities for all Nigerians.”

According to Sinmisola Nojimu-Yusuf, Product Marketing Manager and the Hustle Academy Programme Lead at Google, the Hustle Academy Fund offers SMBs the tools and support they need to succeed. "With equity-free funding, mentorship, and opportunities for increased visibility and networking, we are supporting SMBs to grow and thrive. We are committed to supporting the Nigerian entrepreneurial ecosystem, and the Hustle Academy Fund is a key part of that commitment", she stated.

Hustle Academy SMB Fund Eligibility
The following lists the eligibility requirements and selection criteria;
  • Must be an SME formally registered and operating in Nigeria.
  •  Business should be between 1-7 years old.
  •  Businesses must have digital-enabled scalable products or services.
  •  Be a graduate of the Hustle Academy Program.
  •  Business should employ no more than 15 employees.
  •  Business must have a clear growth plan and the ability to leverage the fund to achieve it.
  •  Show willingness to engage in mentorship and utilize Google’s suite of tools and platforms.
Applications for the Hustle Academy Fund are open September 28 and will close on October 12th.

For more information on the fund and application procedures, visit

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