BrandArena: AFRIMA Mourns Mohbad, Calls For Institutionalization of Africa's Music Industry

Monday 25 September 2023

AFRIMA Mourns Mohbad, Calls For Institutionalization of Africa's Music Industry

All Africa Music Awards, AFRIMA, has reiterated the need to regulate and institutionalise the music entertainment business as it joins millions of African youths and music fans in mourning the death of Nigerian musician, Ilerioluwa Oladimeji Aloba aka Mohbad.

Mohbad died in a bizarre manner on Tuesday, September 12, 2023, which is still being investigated by police.

The 27-year-old aspiring music star, also known as Imole (Light), was a young and extremely promising musician whose inventiveness and creative abilities enabled him to compose highly exhilarating songs that warmed the hearts of millions of admirers worldwide.

The President and Executive Producer, AFRIMA, Mike Dada, in a statement, while lamenting that Africa has lost a promising talent in its growing music industry in a shocking manner, noted that institutionalization of the music/entertainment industry remains a top priority in curbing the unprofessional practices that have been existing within the industry in Africa.

He said; “On behalf of the International Committee of AFRIMA, we condole with Nigeria's music industry, parents and fans of Mohbad, over his painful demise. The death of Mohbad is a tragic event that has left us all deeply saddened. Our thoughts and prayers are with the family and loved ones of the deceased during this difficult time.

“With his demise, Africa has lost a promising talent in our growing music and entertainment industry. We pray God to grant him eternal rest, and grant his parents, family, and teeming fans the fortitude to bear his irreplaceable loss.”

“AFRIMA is spearheading efforts to mobilize stakeholders in the creative industry in Africa, with a focus on Nigeria, to establish institutionalized operations and regulate the music entertainment industry.”

According to Dada, this includes the enactment of legislation that sets industry standards, regulations and compliance for music record labels, performing artistes, music publishing companies, entertainment lawyers and other professionals.

“It is necessary to have a law that regulates the music industry to prevent it from becoming an unregulated free-for-all, as currently, the entry requirements are low such that anyone can just wake up and establish a music record label.

“To address this issue, African countries must establish a Music Institute to certify practitioners regularly.

AFRIMA is leveraging its platform to organize a stakeholder summit aimed at engaging the legislative arm of governments across Africa through the African Union.

“AFRIMA urges stakeholders, including relevant government officials and agencies, artistes, record labels, A&R, producers, promoters, artiste's managers, brands, songwriters, DJs & video vixens, video directors, equipment production and rental companies, publishing companies, streaming service companies, entertainment lawyers, royalty companies, choreographers/dancers, entertainment/music journalists and media, culture and music enthusiast, other supporting professionals: cameramen, editors, make-up, hairstylist, costumiers, among others, to participate in this crucial process. We urge stakeholders to submit their proposed legislation for review and consideration,” the AFRIMA President submitted.

No comments:

Post a Comment