BrandArena: X officially introduces its ads income-sharing programme for creators

Saturday 29 July 2023

X officially introduces its ads income-sharing programme for creators

Twitter, which Elon Musk is rebranding as X, is now officially rolling out its advert income-sharing programme for artists. The business paid some authors earlier this month, but users worldwide who satisfy the eligibility criteria can now apply for the programme through the monetization page in settings.

According to a programme support document, you must be subscribed to X Blue (which appears to be the new name for Twitter Blue) or a Verified Organisation, have "at least 15M impressions on your cumulative posts within the last 3 months," and have at least 500 followers to be eligible for the programme.

We want the process to be as simple as possible, so all eligible X Blue and Verified Organizations subscribers are entitled to revenue share so long as they meet the eligibility criteria and join.

You’ll get payouts as long as X determines that you’ve generated more than $50. The support document about the program doesn’t specify how the company determines the value of its payouts.

The program has been in the works for some time. Musk first announced it in February, saying that the revenue share kicked off “starting today.” It took a few months the initial payouts finally started rolling in, with some saying they earned thousands of dollars.

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