BrandArena: Terragon raises $9 million to extend its platform capabilities and enter new African markets

Friday 28 July 2023

Terragon raises $9 million to extend its platform capabilities and enter new African markets

Terragon, a Nigerian cloud analytics and marketing platform, has raised $9 million in a Series B round of funding. The funds will be used to improve the platform's cloud-native capabilities and to launch its Pan-African growth.

Orange Ventures led the funding round, with participation from TLcom Capital, LoftyInc, Sango Capital, VestedWorld, and Western Technology Investment (WTI).

Previous funding raises include $5million from TLcom Capital in 2018 and an undisclosed investment from VestedWorld, an Africa-focused early-stage investment fund manager in 2021.

Founded by Elo Umeh (CEO), Terragon specializes in converting telco channels into mobile advertising inventory and providing valuable insights on Africa’s growing consumer markets to its clients, primarily telecommunication and financial services firms.

Among its key offerings is “Adrenaline,” a telco-data monetization solution that enables telcos to diversify revenue streams and marketers to target niche audiences that are not accessible through traditional marketing channels.

Terragon’s tools empower corporate clients to access behavioral and demographic information and connect with various touchpoints, including online payment and sales systems. Current clients include Microsoft, Unilever, Access, Fidelity, FCMB and MTN.

According to Umeh, Terragon’s revenue has risen 10x since its Series A in 2018, with a 100% year-over-year growth rate projected until 2023. The company has a customer retention rate of more than 50% q-o-q.

According to GrĂ©goire de Padirac, partner at Orange Ventures, “Terragon is poised to ride a wave that will intersect software, traditional telcos, enterprise and digital native businesses. The size of the opportunity was very convincing to us, their existing ambition and investment in Africa-focused software products was compelling, as well as the vision of how African mobile users will evolve in coming years, fit right into the strategy of Orange Ventures.

“They are Africa’s pioneer specializing in cloud-native data software, which serves as the fundamental building blocks for enterprise AI across the continent. With protected intellectual property, an inventive business model, and a strong presence in multiple markets, they are well-positioned to establish a strong leadership across the continent.” he adds.

The company’s future plans include developing locally tailored machine learning (ML) and artificial intelligence solutions to enhance enterprise communication. The focus will also expand to mobile B2C messaging, supported by comprehensive consumer insights derived from big data.

Terragon, already operating in Ghana and Kenya, has ambitions to expand its presence across the entire African continent.

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