BrandArena: Scuderia AlphaTauri and Catawiki launch unprecedented auctions

Thursday, 29 June 2023

Scuderia AlphaTauri and Catawiki launch unprecedented auctions

Scuderia AlphaTauri and Catawiki, the leading online marketplace for special objects, have announced an unprecedented collaboration that will allow all Formula One fans to acquire a piece of Formula One history. 

This year, a series of five online auctions will be held, with a record amount of over 300 collector's goods meticulously selected by Catawiki's motorsport experts. Among them are items from the F1 team's previous and current seasons, as well as those from the Scuderia Toro Rosso and Scuderia AlphaTauri eras. The items up for auction will range from car parts including wheel nuts, flaps, front and rear wings, to drivers' racing suits, helmets and pit staff dungarees, as well as mock-ups of actual racing cars that have been competing in the Formula 1 World Championship.

Through these auctions, Scuderia AlphaTauri and Catawiki aim to bring the exclusive allure of Formula 1 within reach of its fans. Scuderia AlphaTauri has long been a training ground for some of F1’s most celebrated drivers making it a natural gateway into the world of F1. And with over 75,000 objects in auction every week and millions of buyers from across the globe, Catawiki is the ideal partner to find new lucky owners for these incredible objects. The rapid growth and popularity of Formula 1 go hand in hand with a growing market for its collectables. The demand for iconic sports memorabilia has more than doubled on Catawiki since 2019, thanks to the spectacle that is F1 sport which has found its way into more people’s homes across seasons. 

The STR11 is the standout from the first online auction; the same car that raced in the 2016 season when Scuderia Toro Rosso scored 63 points thanks to the achievements of its drivers Max Verstappen, Carlos Sainz and Daniil Kvyat. Jos Pirkner’s painted bull on the engine cover was the first of its kind seen on any F1 livery, which gave the car an artistic and dynamic look.

Fans of Scuderia AlphaTauri’s two current drivers, Yuki Tsunoda and Nyck de Vries, and former drivers such as Sebastian Vettel, Pierre Gasly, Daniel Ricciardo and Carlos Sainz, are also in for a treat. Their driver kits, both signed and unsigned, are up for bidding, along with Verstappen’s worn 2016 gear. 

The first online auction is now open for bidding on Catawiki. Future auctions are set to take place in August, September, November and December this year, and fans can expect online auctions as well as physical events. Catawiki’s logo will be visible on the outside Halo of the Yuki’s and Nyck’s AT04 for the Austrian and Dutch Grand Prix.  

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