sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Virtual try-on technology redefines in-store shopping experience

Tuesday, 9 May 2023

Virtual try-on technology redefines in-store shopping experience


Larusmiani, the iconic Italian bespoke menswear store, is revolutionizing the premium retail experience with the introduction of virtual try-on technology in their Milan store. With the help of Zyler, customers can now try on anything in-store without the need for a physical dressing room.

Customers can use the screens in-store to choose an outfit, take a selfie, enter measurements, and then view the collection on themselves. This means that customers can enjoy all of the advantages of a dressing room without the inconvenience.

The virtual try-on experience is powered by Zyler, a leading provider of augmented reality and virtual try-on technology for the fashion industry. By integrating the Zyler platform into their store, Larusmiani is able to provide customers with a seamless and intuitive virtual try-on experience, helping them make more informed buying decisions and ensuring that they are completely satisfied with their purchase.

Customers can experiment with different colors, styles, and fits, and get a clear idea of how the clothes will look and fit before making a purchase.

The experience is in collaboration with Deloitte, as part of their Luxury Experience Lab in the Larusmiani store at the heart of Montenapoleone District in Milan.

Guglielmo Miani, Larusmiani CEO of Larusmiani, says: "We are very excited to offer a virtual try-on experience to our clients at our flagship store in Milan. Clients are now able to see themselves in our whole collection in a few seconds and explore a new in-store experience. Feedback is very positive and we are already seeing conversions in our store.”

Larusmiani's decision to introduce virtual try-on technology in their Milan store is a clear indication of their commitment to providing the highest level of service and convenience to their customers.

Larusmiani is one of the first luxury retailers to introduce virtual try-on technology in-store, and it is sure to set a new standard for the industry.

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