BrandArena: TikTok for Business Partners With Loeries For 2023 Digital Category

Tuesday 9 May 2023

TikTok for Business Partners With Loeries For 2023 Digital Category

TikTok for Business has announced that it will be the official digital category partner for Loeries 2023. As the Loeries celebrates 45 years of recognising, recognising, promoting, and celebrating creative achievement, the alliance aims to honour the finest in digital creativity from around Africa and the Middle East.

The collaboration will also include extra activities such as a search for the most inventive content creators from around the region and a masterclass at Loeries Creative Week to discuss how marketers can leverage the platform's capacity to reach customers throughout the region.

"The TikTok community is a never-ending source of inspiration and creativity, and the participatory nature of the platform has created an entirely new way for brands to engage with creators and connect with diverse audiences," says Greg Bailie, sales lead at Global Business Solutions, TikTok sub-Saharan Africa.

TikTok's mission to inspire creativity is strongly aligned with Loeries' mission to grow creative excellence in the Africa and Middle East region.

"The Loeries' purpose of rewarding creativity goes hand in hand with our mission to inspire creativity and bring joy. We're looking forward to seeing the creative community come together to celebrate talent from across the region at this year's edition," adds Baille.

The digital category has been expanded to include several exciting new sub-categories, including:
  • Web browser-based experiences
  • Digital Applications & Interactive Tools
  • Co-Creation & User Generated Content
  • Use of Influencers
  • Use of AI
  • Use of Metaverse, AR and VR, and
  • Games & Gamification.
"The Loeries celebrates creative excellence, and our mission is to grow the innovative use of creativity in the region. TikTok's sponsorship of the Digital category not only perfectly aligns with our mission, but this partnership will ensure that we can provide the industry with valuable insights into where digital creativity is headed and how they can utilise this knowledge to create impactful work," Loeries CEO, Preetesh Sewraj.

TikTok is one of the most popular platforms for short-form mobile video, with over a billion viewers worldwide, and will collaborate with the Loeries for the first time in 2021. This is its third consecutive year of partnering with Loeries.

This year promises that the strength of the partnership will bring an even greater wealth of information to brands and agencies that participate in Loeries Creative Week. The deadline for submission of all creative work is Monday, 15 May, 2023.

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