BrandArena: Dentsu Africa wins big at 2023 Pitcher Awards

Monday 22 May 2023

Dentsu Africa wins big at 2023 Pitcher Awards

Creative agency, Dentsu Africa on Saturday, 20 May, 2023 bagged 32 honours at the sixth edition of the Pitcher Awards held at the MUSON Centre Lagos. 

According to Emeka Okeke, CEO of Dentsu Nigeria, the prestigious awards are "a testament to the unwavering commitment and relentless pursuit of excellence that our network represents," adding that it is a confirmation of the agency's "ability to turn challenges into opportunities, transform visions into realities, and a proof that with determination and a shared purpose, we can achieve a lot more." 

The annual awards were initiated to acknowledge and celebrate African creativity — that has been created, released, or implemented on African soil — at its best, showcasing the likes of print, film, audio, outdoor, PR, entertainment, digital, and creative media.   

Out of an extensive list of agencies and some fierce competition, Dentsu Creative Nigeria was awarded: Creative Digital Agency of the Year, Silver for the Media Agency of the Year Award, and Bronze for the Advertising Agency of the Year Award with the highest aggregate points across all the categories, respectively.  

The agency won a Grand Prix Award in the Digital Category for Social Media Campaigns. It also received four Gold Awards in the Channel categories under Influencers, Brand Ambassadors, and Use of Media. 

Dentsu also walked away with an additional 10 Silver and 14 Bronze Awards, adding 32 awards to our collection.
Commenting on the recognition, Dawn Rowlands, CEO of Dentsu Africa, said "We are honoured to collaborate regionally on an esteemed Pan-African platform and with clients that are aligned with our vision and are committed to creating African solutions for uniquely African challenges."

"These awards are a testament to our dedication to creating work, which will connect with our African consumers, creating a deeper connection to our client's brands and to showcase what we, as Africans, are capable of through radical collaboration," Rowlands concluded.

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