BrandArena: Emirates opens new ‘City Check-In and Travel Store’ in Dubai International Financial Centre

Thursday 27 April 2023

Emirates opens new ‘City Check-In and Travel Store’ in Dubai International Financial Centre

Emirates is poised to open a new City Check-in and Travel Store in the heart of Dubai's bustling financial sector, allowing clients to book travel, check-in for flights, drop luggage, shop for travel needs, and save time at the airport. Travellers can get free access to and discounts on lifestyle amenities. The cutting-edge facility, housed in the prestigious ICD Brookfield Place in Dubai International Financial Centre (DIFC), will open on April 27.

The City Check-in and Travel Shop offers a fantastic and premium position for busy professionals in Dubai's finance hub and allows clients to dump their luggage as early as 24 hours and up to 4 hours before a flight, allowing them to arrive at the airport at leisure. Guests can visit the facility and check in at any time between 8:00 a.m. and 10:00 p.m. every day, starting their travel experience with seamless service via self check-in kiosks, dedicated desks with Emirates agents or with the assistance of Sara, the world's first check-in robot assistant.

Sara is an innovative portable robotic check-in system, which can match faces with scanned passports, check passengers in, and guide them to the luggage drop area. With an eye-catching 2.5 metre LCD screen showing the latest destination content from Emirates, and more screens showing an interactive touchscreen map, the City Check-in and Travel Store is a stylish and spacious contemporary space which offers the opportunity to book tickets, browse travel merchandise, drop luggage, and check in – with paid valet parking and self-parking ensuring an elevated, hassle-free check in experience for Emirates passengers. Visitors can also get expert advice and offers on trending destinations, while dedicated travel consultants can assist with purchasing tickets for future journeys, managing current bookings, purchasing upgrades, selecting preferred seats, and arranging extra baggage if required.

Emirates passengers with valid boarding passes, who wish to discover the area or spend time relaxing before their flight, will have complimentary access to select lifestyle facilities in the world-renowned ICD Brookfield Place, and exclusive discounts and special offers across a range of restaurants, gyms, and luxury stores - including Josette, 1Rebel, Lulu and the Beanstalk, and Embody Fitness. Around the DIFC, visitors can enjoy a diverse range of services, shopping, world-class cuisine, and art galleries, including the extensive promenade at DIFC’s Gate Avenue. When it’s time to fly, passengers can then connect directly to the airport via taxi, Emirates chauffeur service, or take a short 10-minute walk to Financial Centre Metro Station connecting seamlessly into the Airport Terminal 3 Metro Station.

According to Emirates' Chief Operating Officer Adel al Redha, remarked: “Emirates City Check In is our latest addition to the Emirates travel experience, showing our commitment to providing customers with an array of check-in options. Our new location is the first ultra-convenient check in and baggage drop facility conveniently located in the DIFC area. People can avoid busy periods at the airport and minimize queuing.”

“We are pleased to collaborate with ICD Brookfield on this project and look forward to providing our customers with more technology-focused solutions in the future,” Al Redha added.

In a statement with Rob Devereux, CEO of ICD Brookfield said: “We are thrilled to welcome Emirates City Check-In and Travel store to ICD Brookfield Place, further enhancing our ecosystem as an attractive destination for workers, visitors, and residents. This exciting new addition will bring the convenience of city check-in to the central business district, allowing Emirates passengers more time to go about their daily routine, spend productive time at work and enjoy the wonderful lifestyle Dubai has to offer.”

Centrally located on Al Mustaqbal Street, the distinctive, prismatic design of ICD Brookfield Place is instantly recognisable as a vibrant hub of business and leisure, where Emirates customers can access everything from fine dining restaurants, fitness centres, art galleries, beauty and hair salons, or simply relax in the five-storey Summer Garden filled with abundant natural light and year-round climate control. ICD Brookfield features 990,000 square feet of office accommodation and retail space across 53 levels, designed by world-renowned architects Foster + Partners, and crowned ‘World’s Best Architecture’ at the International Property Awards. ICD Brookfield Place is also renowned as one of the most sustainable buildings in Dubai, certified LEED Platinum and has committed to reach Net Zero Carbon by 2030.

Dubai International Financial Centre (DIFC) is the leading global financial and innovation hub in the Middle East, Africa, and South Asia (MEASA) region, playing a critical role in leading and shaping the future of finance through innovation, sustainability, and inclusivity. Gate Avenue, an innovative retail and fashion experience close to the Emirates City Check In and Travel Store stretches from The Gate Building to Central Park Towers, offering a seamless walkway that connects the Centre's community year-round, including an outdoor promenade, over 370 retail options, including dining, fashion, global brands, regional designers, and lifestyle concepts.

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