BrandArena: Zoho launches new collaboration technology

Saturday 11 February 2023

Zoho launches new collaboration technology

Zoho Corporation, a leading global technology company, has announced the launch of its unified communications platform Trident. The company also revealed that the platform has strengthened collaboration technologies to offer businesses easier ways to communicate across channels, reduce tool ambiguity and improve an organisation's overall digital adoption.

According to Zoho Workplace, it established itself as a central work hub or virtual headquarters and is a unified office platform that combines collaboration, productivity and communications tools.

It is now a flexible, full-featured business mail and cloud office suite built on a standard data model and unified through search and AI, enabling users to operate collaboratively and seamlessly through applications.

Andrew Bourne, regional manager at Zoho Africa, says, "In the past year, Zoho Workplace adoption has accelerated as businesses of all sizes transition to digital-forward, hybrid work. With a clear focus on continued innovation, Zoho is well-positioned to thrive during this time of readjustment. Zoho Workplace aims to enable businesses to unify their work to a point where the line between apps disappears.'

Bourne adds, "It is heartening to see so many new businesses join the Zoho family, using Zoho Workplace as their customisable centre of gravity."

Zoho Workplace has grown 30% year-over-year with a rapidly expanding global user base of over 16 million. According to the company, Workplace is among the top five products in South Africa, where there has been a rise in migrations from notable tech companies such as Google and Microsoft. The predominant industries driving this trend are information technology, retail, non-information technology professionals, finance, and real estate.

The growth is attributed to increasing business demand for simplified, streamlined solutions that maintain the utmost user privacy standards and rising costs from other collaboration platform providers. Additionally, migrations from Google, Microsoft and GoDaddy to Zoho Workplace almost doubled in 2022 globally.

Zoho continues to enhance its suite of workplace products with new features aimed at improving collaboration, productivity and communication. The company has introduced Zoho Trident its first native desktop app, which unifies: mail, messages, audio/video calls, calendar, and tasks.

Furthermore, Zoho Voice is now fully integrated within Zoho Cliq and Zoho Meeting, allowing employees to make direct line calls, send SMS messages, and pick up inbound calls across the apps.

In addition, Zoho Webinar within Zoho Meeting says that it enables businesses to broadcast to thousands of attendees, engage with them using polls and Q&As, and present virtually without sharing their screens.

"The new Zoho Workplace announcements show a deep commitment to creating choice in the digital productivity sector with a broad integrated suite that continues to innovate," says Dion Hinchcliffe, VP and Principal Analyst of Constellation Research.

Hinchcliffe concludes, "The improvements to unified communications, the addition of high-performance native functionality, improved security and the addition of new AI capabilities keep Zoho Workplace in the uppermost echelon of productivity suites in my analysis. Zoho Workplace with its newest applications Trident, Webinar within Zoho Meetings and Phone systems within Zoho Cliq and Zoho Meetings is helping users do their jobs more efficiently and effectively."

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