sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: ARCON Raises Bar of Professional Practice, Inducts 25 New Members, 3 Fellows

Thursday, 8 December 2022

ARCON Raises Bar of Professional Practice, Inducts 25 New Members, 3 Fellows


The Advertising Regulatory Council of Nigeria, (ARCON) on Wednesday, December 7, 2022 inducted into its fold 25 new members and three fellows in Lagos.

ARCON, which is seen to be expanding its membership is the apex advertising, advertisement, and marketing communications regulatory agency of the Federal Government, and in accordance with its statutory mandates, responsibilities, and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022.

One of the inductees, Omolaraeni who is the Chief Executive Officer of McEnies Global Communications with this latest certification now has the full legal rights to establish a full-fledged advertising agency and explore opportunities in outdoor advertising and other independent media space.

In a chat with the pressmen, Omolaraeni one of the inductees expressed appreciation for the honour done to her by ARCON which according to her will serve as a boost to her advertising and PR practices.


She also praised the council, describing it as very professional, thorough, disciplined, and dynamic in its conduct as well as policy thrust.

The Ekiti-born marketing communication guru encouraged young and upcoming advertising practitioners to work hard and always put God first in their dealings while also embracing the ethics of advertising.

Omolaraeni, who had handled many blue-chip accounts for over a decade enjoined young practitioners to continue to develop their abilities in serving and satisfying their clients.

The elated Omolaraeni added that with the certification, she was ready to explore more opportunities in the sector; thanked ARCON leadership especially the DG, for the honour done to her and several other esteemed Nigerians on Wednesday and prayed for the continued success of the council.

“You can't set up an agency without getting approval from ARCON and for us stakeholders we are pleased to see this critical sector to be regulated by this reputable council. I am also happy to see this platform creating an understanding of how to deal with clients and agencies across the entire value chain. One thing I have also learned is that wherever you find your feet, do good and God will bless your works. ARCON is a prestigious professional body, and it must be respected so I am proud to be part of it.” Omolaraeni said

On his own part, Dr. Olalekan Fadolapo, FCA, rpa, the Director-General of the ARCON after administering the oath on the inductees emphasized the four areas where inductees can use their certificates in both indoor and outdoor advertising, also talked about the new ARCON's Act which puts the regulatory body in good stead to carry out its duties, since it takes care of gaps in the former APCON Act. One of such gaps, he said, is the control of new media and online advertisement, which he believed was not taken care of in the APCON Act.

According to Dr. Fadolapo the council is now empowered under the law to effectively regulate and enhance inclusive growth. He assured stakeholders that ARCON is not regulating to strangulate, adding that, all it plans to achieve with these new regulatory powers is to ensure good corporate governance and inclusive growth in the sector.

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