BrandArena: Domino’s Pizza Nigeria adds Chicken & Rice to its menu

Wednesday 30 November 2022

Domino’s Pizza Nigeria adds Chicken & Rice to its menu

...set to be the largest chicken menu provider in QSR industry

Domino’s Pizza Nigeria, the country’s largest Quick Service Restaurant (QSR) has announced that it’s adding Chicken and Rice to its menu, and it is launching on November 21st & 23rd, 2022 across its outlets nationwide. The new menu will provide additional satisfaction to customers, making Domino’s the largest chicken menu provider within the QSR industry in Nigeria. 

Speaking at the launch of the new Domino’s Chicken and Rice menu, the Chief Executive Officer of Eat ‘N’ Go, Africa, Mr. Patrick McMichael said: “since the inception of Domino’s Pizza Nigeria, we have had customer satisfaction as our goal and the introduction of the Chicken and Rice menu drives us further in a zeal to providing unparalleled indulgent experience to our customers.”

Mr. McMichael further expressed that “the new menu will directly impact poultry production in the Nigerian agriculture sector which currently contributes about 25% of the agricultural GDP to the Nigerian economy. The new Chicken and Rice menu will also support the significant growth of local poultry farmers which will have to increase poultry production to meet the increased demand that this menu will provide. We are set to supersede our contemporaries within the QSR industry in poultry consumption.”

With the launch of the Chicken and Rice menu, Domino’s Nigeria is set to remain top of the leaderboard in the quick service restaurant industry by continuously providing an indulgent experience to its customers. Domino’s Pizza also places a strong focus on the quality of its products and services with its Halal certification on Domino’s Pizza appeals to a broad spectrum of consumers.

As the parent franchisee of Domino’s Pizza, Eat’N’Go has over the years maintained its position as the leading food franchisee in Nigeria as it expands its presence to other parts of Nigeria & Africa.

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