BrandArena: Egypt’s Pharma Platform i‘SUPPLY Raises $1.5 Million In Pre-Seed Funding

Friday, 14 October 2022

Egypt’s Pharma Platform i‘SUPPLY Raises $1.5 Million In Pre-Seed Funding

Egypt’s B2B pharma platform i‘SUPPLY has raised $1.5 million in a pre-seed round led by Disruptech Ventures among other investors.

The tech-enabled distribution marketplace plans to use the new proceedings to expand across the country and into other countries in the Middle East and Africa region.

Founded in 2021 by Ibrahim Emam, Malek Sultan and Moustafa Zaki, i‘SUPPLY aims to digitise the pharmaceutical business by providing a one-stop-shop solution to quickly predict and overcome supply chain disruptions.

Ibrahim Emam, CEO of i’SUPPLY said, “With an initial launch late in 2021, i’SUPPLY aims to transform the medicine wholesale distribution in the MENA region and Africa by focusing on supporting and empowering the mid and small-sized wholesalers and pharmacies.

Using the accumulation of 20 years of experience in formulating, shaping, and leading business and commercial strategies as a Chief Strategy & Commercial Officer at a leading pharmaceutical distribution company in Egypt, Emam is keen on delivering the value and industry-changing features the platform promises as it seamlessly connects different parts of the supply chain.

Emam elaborated that i’SUPPLY vision is to re-engineer the pharmaceutical industry by integrating technological solutions at all supply chain stages saying, “The company is building a reliable and integrated network which enhances and augments traditional brick and mortar platforms with data-driven disruptive sales, distribution, and procurement solutions that optimize the procurement processes and provide a one-stop-shop solution that supports industry’s stakeholders to quickly predict and overcome supply chain disruptions”

Working towards that vision, i’SUPPLY has seen exponential success and hyper growth in just 4 months since the launch, reaching $2M GMV, delivering 50K+ sales orders from 100+ Wholesaler covering 10K+ SKUs, having 5K pharmacies onboarded in Great Cairo over this short period, demonstrating the solid understanding of the market and our extensive expertise and capabilities in the pharmaceutical distribution sector.

Moreover, i’SUPPLY’s strategic focus comes in line with Egypt moving forward with digital transformation tactics across the board, looking to allocate 7.7% of its GDP derived through artificial intelligence by 2030, as mentioned in a report titled The Potential Impact of AI in the Middle and published by PWC. In that light, Malek Sultan, Disruptech’s Co-Founder & Partner, said “We at Disruptech are very excited to be part of iSupply’s journey, we always stand by and back strong founders like Ibrahim & iSupply’s founding team. We believe that Ibrahim and his team will create real positive disruption in the industry.”

The technology behind i’SUPPLY is built with the different stakeholders in mind to create a seamless experience for each of them using advanced artificial intelligence algorithms as Moustafa Zaki, i’SUPPLY’s Chief Technology Officer, explains “at i’SUPPLY, we remain focused on adopting the latest and most advanced technologies while responding to dynamic business requirements in the most agile, consistent, and structured manner. The goal of our technical team is to provide our users with the most personalized experience possible using AI engines backed by data sources fully integrated with all systems in the market.”

Finally, over the upcoming 12 months, i‘SUPPLY is planning on covering all of Egypt, targeting 60K pharmacies. i’SUPPLY also plans on launching distribution & financing services. Moreover, i’SUPPLY is planning to expand regionally to Africa and the MENA Region.


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