BrandArena: Nigeria’s Klasha Appoints Ayman Jawhar as New Chief Product Officer

Thursday 11 August 2022

Nigeria’s Klasha Appoints Ayman Jawhar as New Chief Product Officer

Ayman Jawhar has been named Chief Product Officer of Klasha, a Lagos and San Francisco-based technology startup that is redefining cross-border African trade.

Ayman will work from the United Kingdom and has over 15 years of experience in product consultation, development, and management across renowned brands such as PayPal, Miro, Prodigy Finance, and Next47. He has a degree in computer engineering from American University in Beirut and an MBA from INSEAD.

From creating experiences such as PayPal’s new mobile-first business account to leading new product line expansions across Africa, the Middle East and Europe, Ayman is an expert in start-up product management at various stages of a company’s lifecycle, which will prove instrumental in scaling our B2B and B2C products.  

“I am delighted to welcome Ayman to lead Klasha’s product management initiatives.” Said Jess Anuna, Founder and CEO of Klasha. “His vast experience in this area, at different stages of business evolutions, is truly invaluable, and we are very lucky to have him. His expertise will improve our B2B and B2C products, giving merchants more ways to sell in Africa seamlessly, and enhance the international shopping experience for consumers. Our latest C-suite appointments are of the highest calibre and are all part of our strategy to bullishly scale our business.”

Ayman’s appointment follows a rapid few months of scaling by Klasha, during which Nile Younis from Mastercard joined the company as the new Chief Commercial Officer. It also secured $4.5 million seed funding round backed by Amex Ventures and Global Ventures, the leading MEA-focused venture capital firm. In addition, Klasha has signed up over 2000 merchants and processed 250,000 transactions whilst maintaining its MoM growth.

Ayman Jawhar, Chief Product Officer of Klasha, said: “Connecting Africa’s commerce to the rest of the world is a hugely exciting opportunity, full of unutilised potential, and there is no better company to do this with than Klasha. Klasha is building products to fulfill that potential and be a game-changer for the e-commerce market. I am delighted to join Klasha’s outstanding team and be part of what will be an amazing journey.”

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