BrandArena: Prime Video hires Insight Publicis as its Creative Lead Agency in Nigeria

Wednesday 8 June 2022

Prime Video hires Insight Publicis as its Creative Lead Agency in Nigeria

...moves to fulfill the Nigeria movie watching audience’s  desires for a premium movie experience

International on-demand subscription video and over-the-top streaming platform, Amazon Prime Video, has announced its partnership with West Africa’s leading creative agency, Insight Publicis, to drive its entry into Nigeria. This comes amidst Amazon Prime Video’s effort to spread its global presence and reach more African audiences.

Speaking on the choice by Amazon Prime Video  to work with the creative agency, Senior Brand Manager, Prime Video Africa & Middle East, Elizabeth Oputa, stated that appointing a top creative and highly skilled agency like Insight Publicis will ease the brand’s understanding of the Nigerian consumer, local nuances and people interests.

Group Creative Director and advertising expert, Sinmisola Hughes-Obisesan, who led the pitch with her team shared her excitement and enthusiasm about leading the creative execution for the brand’s entry into Nigeria.

“At Insight Publicis, storytelling is at the heart of what we do, so we are thrilled with our new partnership with Amazon Prime Video to bring premium entertainment to Nigerians nationwide with their expansion into Africa. We look forward to bringing on board blockbuster creative ideas that will also drive meaningfulness to all Nigerians as we collaborate and succeed together.”


Nigeria’s film industry, which has long been one of the world’s biggest producers of film and video, has also become a key area of interest for subscription-based video-on-demand streaming platforms. International streamers have recognized the versatility required to seize the opportunities in-market. Amplifying Nigeria’s voice on a global stage and increasing subscriber growth for global streamers no doubt requires  creative agencies that  bring to bear deep insights and a broad range of skill sets for the country’s dynamic audience, a trait that Insight Publicis possesses.

Reiterating the group’s commitment to providing solutions that captivate the hearts of the people, Group CEO of Redefini group which houses Insight Publicis, Dr. Tayo Oyedeji, PhD,  stated that Nigeria presents a world of unique and enthralling possibilities for the streaming giant and the group is very happy to support the entry of the brand in every creative way possible.

“At Redefini, our operating companies provide holistic solutions that shape culture and influence perceptions. I have no doubt that our creative agency, Insight Publicis will take Prime Video on a journey that everyone will want to be part of. We are delighted to make history with Prime Video while doing what we do best, providing SOULutions that captivate the hearts and minds of people.”

Insight Publicis is a member of Redefini, the largest integrated  marketing communications group in West Africa, consisting of five leading creative and communication companies, including; Quadrant MSL, Starcomms Media Perspectives, Leo Burnett and All Seasons Zenith. It is also a member of Publicis Groupe, the largest marketing and communications group by capitalisation, globally. 

Insight Publicis’ campaigns such as the Komando ‘Girl On Fire’ campaign, 2sure’s ‘Be The Spec’ campaign, Pepsi’s ‘Love It.Live It’ campaign and a host of others, have gained national and international recognition, including the 2021 Gerety Nigerian Agency of the Year award, the BrandCom 2021 Marketing Agency of the Year, and one of the most awarded agencies at the African Cristal Media and Advertising Summit. The agency continues to demonstrate a commitment to continuously deliver outstanding creative solutions, based on a sound understanding of marketplace forces, which will be brought to bear for Amazon Prime Video in Nigeria.

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