BrandArena: Outstanding midwives for recognition at The Rose Awards

Tuesday 21 June 2022

Outstanding midwives for recognition at The Rose Awards

“The greatest privilege of a human life is to become a midwife to the awakening of the Soul in another person.” - Plato

The all-important role of the midwife will be brought to the fore at the 2022 edition of BabyFest held in August 2022 as plans to recognize and celebrate outstanding midwives nominated by pregnant women and new mums are in the offing. Tagged The Rose Awards, those who have had exceptional experiences with midwives will nominate them to receive the award in an open process via the website of the BabyFest – after which a shortlisting will be done by a carefully selected panel of judges.

The Project Director, Bukola Arowosafe stated, ‘Almost every one of us was birthed with the aid of a midwife at delivery and if they had not managed the processes well and dealt nicely with our mums, some of us will not be alive today. Stories abound of mums who have experienced very unprofessional and treacherous midwives. As is the case with many professions, there are good and bad eggs; nursing and midwifery are no exception. What we have set out to do as part of activities at BabyFest is to publicly celebrate those that both new and old mums have positive and remarkable things to say about.”

Speaking further, she stated, “BabyFest is about bringing together major stakeholders in the baby, mother and childcare sector and this cannot be done without worthy mention of the role of midwives. A midwife is a trained health professional who helps healthy women in labour, delivery and after birth. It is, therefore, safe to conclude that no midwife, no labour, because they care for mums and newborns at childbirth. They are trained to recognize variations from the normal progress of labour and they understand how to deal with deviations from the normal. They are able to intervene in high-risk situations and in instances where the baby is in a posterior position. They, therefore, deserve worthy recognition. Our initiative is a drop in the ocean but will be a regular feature at each edition of BabyFest yearly”.

“Shortlisted midwives will be assessed by the panel and may be interviewed to help the judges make a final decision. The winners will be announced at the fair in August, she added.

Other activities on the lineup to take place at BabyFest are the Baby Crawling Competition, Workshop and Masterclasses, the donation of used baby items by the public, and the Diaper Changing Competition by fathers to test the extent of involvement in caring for the child. There will also be the biggest baby shower in Lagos where women and their baby bumps will be celebrated.

The initiative is open to partnerships with organizations that require a platform to elevate their brands.

For further information, call 0802 352 7700.

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