BrandArena: Bolt unveils new persona ‘Bella’ as it strengthens commitment to safety

Thursday 30 June 2022

Bolt unveils new persona ‘Bella’ as it strengthens commitment to safety

Leading e-hailing platform, Bolt has launched its new persona, ‘Bella’, as it continues to deliver on safety for riders and drivers on the platform. The launch of the new archetype character comes after the platform recently launched a dedicated safety website to improve customer experience.

Bella from Bolt is a transition from ‘Uche’, the company’s previous persona, and underscores the company’s companionship and willingness to introduce new features which enhance convenience on Bolt. The journey with Bella promises affordable rides that are safe before, during, and after every trip.

Speaking about the new persona, the Bolt Spokesperson said, “Since our launch in Nigeria, ‘Uche’ has built a community of friends with Bolt riders and drivers. We want to build on Uche’s community and goodwill with a new persona who would remain committed to all our users. Therefore, we have introduced ‘Bella’ and our dedicated safety website. We are excited about this new phase because it means a better experience and safer journeys for our growing community of friends.”

Bolt advances its promise to ease mobility in Nigeria and it will continue to ensure all-round safety and security on its platform for all. Convenient rides on the platform begin with Bolt’s compulsory training and thorough verification process for drivers and extend to swift customer support and insurance protection from Bolt. This is in addition to the safety toolkit on the platform, which assists riders and drivers in an emergency. The new safety page reiterates features that ensure passengers and drivers feel as safe as possible when using Bolt services.

Bolt’s safety features are consistently updated to ensure that all parties remain safe before, during, and after a trip. Visit to learn more about how to enjoy safer journeys in Nigeria.

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