BrandArena: Universal Music Group Partners with Curio to Develop NFT Fan Collections for Its Record Labels and Artists

Friday 18 February 2022

Universal Music Group Partners with Curio to Develop NFT Fan Collections for Its Record Labels and Artists

Universal Music Group (UMG) has partnered with Curio, the leading Non-Fungible Token (NFT) platform for entertainment businesses and musical artists, to create NFT collections for its labels and artists.

UMG will be able to use Curio's groundbreaking technology, exclusive partnerships, and innovative fan engagement networks to create and launch future NFT projects from its unrivaled roster of global artists and labels, allowing for greater scalability and flexibility in issuing authentic fan-oriented collectibles, which will be carefully curated for each project.

Curio first launched in 2020 and dropped its first NFTs in February 2021. The company has released over 75,000 NFTs since then with leading entertainment brands across music, film, television, and graphic novels.

Michael Nash, Universal Music Group’s Executive Vice President, Digital Strategy said, “UMG and our labels are focused on developing NFT projects that authentically engage and speak to our artists’ fanbases and new audiences. With Curio, our labels will have a secure and dedicated platform to host these premium projects and provide new opportunities for collectors and fans from around the world to acquire unique pieces, inspired by their favorite artists and labels. UMG is focused on developing new opportunities in this space that place our artists and labels at the forefront, working to ensure that the evolution of Web3 provides exciting new avenues for their creativity.”

Ben Arnon, Curio’s Co-Founder & Co-CEO remarked, “Curio is thrilled to be partnered with UMG in the NFT and Web3 space. UMG has a huge catalog with unlimited opportunities to deliver value to fans across the globe. Their brands and labels are historic and iconic. And the digital innovation and Web3 expertise amongst their executives is unparalleled.”

The companies are already working together on the first wave of projects, with the first issue scheduled for March from Capitol Music Group artist Calum Scott, with more details to be revealed in the coming weeks.


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