BrandArena: Ogilvy Elevates Devika Bulchandani to Global President

Wednesday 26 January 2022

Ogilvy Elevates Devika Bulchandani to Global President

Ogilvy has promoted North America CEO Devika Bulchandani to global president.

Bulchandani, who is also the global chairwoman of advertising, will expand her responsibilities in the newly established post to include oversight of all five of Ogilvy's business units: PR, advertising, experience, health, growth & innovation. She'll collaborate with regional leaders to update the agency's capabilities while continuing to support client work.

As CEO of North America, Bulchandani will continue to supervise all elements of Ogilvy's operations in the United States and Canada, as she has done since joining the company in early 2021. Bulchandani took over a post that had been vacant since John Seifert stepped down to become the agency's worldwide chief executive in 2016.

Before Ogilvy, Bulchandani spent more than two decades with McCann Worldgroup, where she most recently served as that agency’s North America president.

“Dev is a leader with an acute understanding of our clients’ rapidly evolving needs and a track record of using creativity in all its forms to drive growth and impact,” said Andy Main, the former Deloitte Digital exec who became global CEO in June 2020 when Seifert announced his retirement. “This new global role is a recognition of the dynamic partnership we developed over the past year as we’ve modernized Ogilvy’s offering, invested in talent, and delivered for our clients. I look forward to working with Dev as we further accelerate Ogilvy’s transformation at this moment of creative innovation, societal challenge, and growth opportunity in our industry.”

Bulchandani’s promotion is the latest in a series of senior leadership moves that have occurred under Main, including the hiring of former Edelman US COO Julianna Richter as global PR CEO in December 2020. Before Richter, that job had been vacant for nearly two years after Stuart Smith left Ogilvy to become chief marketing and growth officer at Vegolutionary Foods.

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