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Tuesday, 14 December 2021

Amazon to shut down global ranking website Alexa.com in May 2022


Amazon has announced its decision to shut down Alexa.com, a global website’s ranking and traffic analysis platform after 25 years. for more than two decades.

According to the Alexa.com team, it stopped offering new subscriptions on Friday, 10 December, and will shut down the site on May 1, 2022.

The official blog post reads, “Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.”

Alexa.com’s primary products have always been its global traffic and ranking indexes, tracking various stats for more than 30 million websites. Tracking was accomplished via a combination of allied browser extensions and an installable Alexa script that site admins could add to their pages to support tracking. 

While Amazon did not provide a reason for its decision to shut down the Alexa.com service, priorities among site operators have likely shifted away from its services and towards SEO considerations and search engine rankings, resulting in a drop in usership.  

Alexa.com subscriptions will bill existing subscribers for the final time on April 1, 2022. All available data will remain accessible until the aforementioned sunset date on May 1.

Users interested in exporting any of that data before the date can learn how to do so by visiting the site’s support page. Site Overview, Top Sites, and Certified Site Metrics data parcels are all available to be downloaded via Alexa’s own Content Exploration Tool, Site Audit reports, and several other methods. 

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