BrandArena: LG GX Gallery Series OLED TV is Design Done Right

Thursday 9 September 2021

LG GX Gallery Series OLED TV is Design Done Right

When LG Electronics introduced its jaw-dropping “wallpaper” OLED TV in 2017, it was hard to imagine how LG engineers and designers could top this product. That’s exactly what they did.

Introducing LG GX Gallery series OLED TV, available in 65- and 77-inch screen sizes, LG’s GX Gallery series TVs deliver everything that was cutting-edge about the wallpaper TV without the need for a separate soundbar to house all the electronics. So what owners see is only the stunning OLED picture quality, bringing instant sophistication and improved spatial integration to viewers’ living environments.

The company’s success in creating a product that fuses together form and function so seamlessly has earned recognition from the world’s most prestigious design award programs, its 65-inch GX Gallery series OLED TV winning the Best of the Best title at the Red Dot Design Award and top honors at the iF Design Award 2020.

This advanced TV’s perfectly executed minimalist aesthetic and integrated bracket that allows for flush-to-the-wall mounting are the outcome of LG’s peerless gallery design. A triumph of human-centered industrial design, the GX Gallery lineup would not look out of place in an art gallery exhibit, displayed as a series of understated, ultra-modern sculptures. It is this refined, artistic quality that the TVs bring to consumers’ homes and what enables them to complement and augment practically any existing décor.

At the core of the gallery design is the creation of a complete TV that can fit harmoniously within a given space – a concept LG’s designers refer to as “adding spatial value.” The team behind the GX Gallery stayed true to its original vision throughout the entire development process, working closely with LG engineers to deliver a new kind of TV. The results speak for themselves: an advanced OLED TV with a thickness of less than 20 millimeters and a built-in, ultra-slim bracket that hugs the wall and is completely hidden from view

The gallery design would not have been possible without OLED, a technology which LG’s expertise remains unmatched. OLED’s inherent thinness enabled the designers to pursue the unique and elegant slender form factor they envisioned and see it become a reality. LG’s OLED technology is also what enables the TVs to provide such unforgettable viewing experiences, with phenomenal color expression, infinite contrast and a wide viewing angle.

“Like all great designs, the design of the GX Gallery series feels completely natural and entirely unforced,” said Mr. Mike Ahn Home Entertainment, TV Division Product Manager, LG Electronics West Africa Division. “Arriving at the finished product wasn’t at all easy.

At the very outset, the team spent a significant amount of time looking through an enormous amount of consumer research to see what people actually want in a TV, and to discover where they could add value.”  

Creating a sense of harmony wherever they’re installed, LG’s GX Gallery series TVs are designed to effortlessly fit in with modern consumers’ lifestyles, providing more possibilities to curate their living spaces and more room to enjoy life.

With its latest TVs, LG has once again proven that when it comes to making daily life better through technological innovation and design “done right,” the company is in a league of its own.

Featured in the OLED Gallery Series is the α (Alpha) 9 Gen 3 AI Processor. The company’s third-generation processor builds on the capabilities of its predecessors, leveraging additional processing power and advanced deep learning algorithms to further boost picture and sound quality on the new TVs. The α9 Gen 3 heightens viewers’ sense of immersion via several new features designed to enhance movies, sports, games and other types of content.

Enjoy professionally mastered visual and sound with Dolby Vision IQ & Dolby Atmos. Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, color, and contrast are intelligently adjusted for content genre and lighting conditions. Dolby Atmos delivers the immersive audio experience, for maximum enjoyment of all content.

With the FILMMAKER MODE - Watch it the way it's shown in cinemas. The processor automatically adjusts the picture, turning off motion smoothing for the full motion picture effect.

As the first TVs to offer NVIDIA G-SYNC Compatible support in the industry, LG OLED is the ultimate choice for your gaming setup. All your PC games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with the best TV for gaming.

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