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Tuesday, 10 August 2021

LG OLED TVs: Bringing Extended Reality to Your Virtual Universe


Welcome to a virtual universe – a world of immersive technologies. Augmented reality (AR), virtual reality (VR) and other extended reality (XR) technologies have been around for quite some time but are fast becoming a commonplace in everything from entertainment and online commerce to healthcare.

The steady growth of social apps, for instance, has extended the reach of AR with features like selfie filters on Snapchat, Instagram and TikTok.

For novices, extended reality can be considered as simulated experiences, where a scenario is replicated in a digital environment and where users are able to interact with that virtual world using computer-based objects.

Leading Adoption of AR and VR Technologies

LG is going big on AR and VR to change how customers interact with their products. There are two new solutions from LG, each using one aspect of AR and VR.

LG Virtual Studio, allows customers to scan in their own room using their phone and place 360-degree rotatable renders of each model of LG’s Audio Visual products in the room to see how they would look and how much room they would take up.


The LG TV Simulator uses LG designed default rooms to place their Audio Visual solutions within for users to experience. The simulator offers three living room sizes for customers to choose from, six interior styles and every TV screen size and mount option from LG’s TV range (including OLED, NanoCell, UHD, and FHD).

The key to unlocking an unbelievable metaverse experience when gaming is immersion. That’s why LG’s OLED and NanoCell TVs are being updated to support Dolby Vision®HDR at 4K 120Hz, which will go a long way in ensuring that gaming in the metaverse at home is as immersive as it gets

LG also has two islands within the popular Animal Crossing: New Horizons (ACNH) game that allows visitors to virtually experience and learn about LG OLED TVs while visiting special zones filled with LG products.

AR, VR & LG OLED Gallery Series TV

For consumers more interested in upgrading their TVs than playing games, LG is employing virtual reality and augmented reality to help them choose the right product even when visiting the showroom is off limits. Thanks to AR technology, the LG OLED Gallery Series TV site instantly turns one’s living room into a fully furnished space enabling customers to visualize how LG OLED Gallery TV would look in one of four themed environments – Gallery, Sports, Gaming and Cinema.

“Life is about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. At LG Electronics, we are committed to delivering electronics through top-of-the-line home entertainment,” explained Mr Mike Ahn, General Manager, Home Entertainment, TV Division, LG Electronics West Africa Operations.

Expanding upon Virtual Reality and Augmented Reality, LG Virtual Studio allows consumers to bring LG’s award-winning OLED TVs and innovative range of Audio Visual products into any room in one’s home virtually. With detailed, 360 degree rotatable renders of each model, visitors can clearly see how LG’s products would look in a given space and how much room they would take up. By simply visiting the LG Virtual Studio website, consumers can get a good sense of which options are best suited to their homes and lifestyles.

What makes the Gallery Series special is that, not only is it beautiful to look at aesthetically, but it also packs LG’s immaculate OLED panel and powerful Alpha a9 Processor inside that helps the TV reach perfect black and dazzling colour accuracy. If you want a smart TV that’s both robust and easy to use the LG OLED TV is for you. WebOS is a seriously good smart platform. There’s no two ways about it. If you want a TV that has widespread support for your favourite apps plus every major smart assistant built right in, you can’t do better than this LG OLED.

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