BrandArena: Lagos State, Industry Stakeholders, Mourn BJAN Chairman Ekwujuru

Monday 2 August 2021

Lagos State, Industry Stakeholders, Mourn BJAN Chairman Ekwujuru be buried September 2nd in Njaba

As the entire Brand and Marketing landscape in Nigeria continued to mourn the unexpected demise of the late Princewill Ekwujuru, who until his death, was the Chairman of the Brand Journalists Association of Nigeria (BJAN), the association has continued to receive letter of condolences from state government and other sectorial bodies.

For instance, in a statement signed by the Chief Press Secretary to the governor of Lagos State, Gboyega Akosile, and made available to the association in Lagos recently, Akosile said; "I received with shock the news of the unexpected and painful demise of Princewill Ekwujuru, Chairman Brand Journalists Association of Nigeria (BJAN), a thoroughbred professional, veteran brand reporter, personal friend and colleague."

"I was actually devastated by the news of his death despite efforts by BJAN and the Marketing Industry to save his life. My heartfelt condolences to his wife and children as I extend prayer of comfort and relief to them at this trying moment", he added.

He also disclosed that "may the good Lord ease the pain and Grant them the fortitude to bear the irreparable loss."

"To the Executive and entire members of BJAN, I pray that the association is strengthened at this moment of grief." He said.

Also, the management and staff of the Chenist United said that they received with shock the painful exit of Princewill Ekwujuru, Chairman Brand Journalists Association of Nigeria (BJAN), a senior Brands and Marketing correspondent with Vanguard Newspapers, and a friend of the Chenist family.

In a statement signed by Adebayo Sowemimo, Executive Director, Media Communications, Chenist United, and made available to BJAN, Sowemimo disclosed that "we carefully monitored the events in the past two weeks when the unfortunate accident happened hoping that he will survive it. Therefore, we are saddened that, despite all the efforts put together to help him stay alive he could not make it."

According to him, "our heart goes out to the Exco and the entire members of the association, and it's our prayer that God will grant the association the fortitude to bear this irreparable loss."

"In the same vain, we convey our condolences to his wife and children and also pray that God strengthened them at this trying times." He said

In addition, the Advertising Practitioners Council of Nigeria (APCON) expressed shock over the unexpected death of Princewill Ekwujuru. In a condolence card, the advertising regulatory body pray that God should comfort members of BJAN, wife, children and friends of late Princewill Ekwujuru.

On their part, the Executive Council and members of ADVAN sent their sincere condolences to members of BJAN, family and friends of late Princewill Ekwujuru, noting that God grant them the fortitude to bear the irreparable loss.

Also, the British America Tobacco (BAT) sent in their condolences praying God to grant members of BJAN and the Ekwujurus the fortitude to bear the irreparable loss.

In addition to condolences letter, the Executive Officer of FoodCo, Nigeria Lmited, Ade Sun-Bashorun said, "on behalf of the board and entire staff of FoodCo Nigeria Limited, I write to commiserate with the the  Brand Journalists Association of Nigeria (BJAN) on the death of your Chairman, Mr. Princewill Ekwujuru."

According to, "we will always remember Mr. Ekwujuru as a remarkable journalist who exemplified the virtues of  professionalism and integrity and whose robust reportage helped elevate the discourse in Nigeria’s  consumer goods and retail space."

"He was also the rallying point of our engagement with BJAN, an Association he was clearly passionate about. Through his efforts, FoodCo was able to forge a strong symbiotic relationship with the body." He added.

Meanwhile, the body of the late Princewill Ekwujuru's body will be interned in his hometown, Njaba, Imo State on the 2nd of September, 2021.

Speaking on this development in a statement made available to newsmen recently in Lagos, the chairman of the burial committee, Chief Goddie Ofose said; "Mr. Princewill Ekwujuru, chairman, Brand Journalists Association of Nigeria, will be committed to mother earth on September 2nd, 2021 in his native home, Njaba, Imo State."

According to him, "his family needs all your support, noting that, details of funeral rites will be made available in subsequent days."

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